All Marketing & branding articles – Page 57
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NewsBreakfast briefing: Retail news on Morrisons, Signet and Irish sales
Retail news round-up on January 9, 2015: Morrisons to sponsor Great North Run, Signet posts Christmas sales rise, Irish retail sales edge up in November.
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OpinionComment: 2015 will be the year online retail gets physical
The year ahead is set to be one in which established online merchants reach for a bigger slice of the physical store market.
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NewsBurberry offers personalised Christmas gift suggestions on Twitter
Burberry has launched a personalised shopping advice service that allows social media users to ask for gift suggestions.
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OpinionComment: Retail ‘labs’ create the impression of forward movement
Retail has always been adept at purloining words that have little to do with the business of buying and selling, the retail ‘lab’ is a prime example.
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NewsCarpetright profits triple in first half as it halts international sales decline
Carpetright has recorded a tripling of pre-tax profits in its first half as it halts the sharp decline in its European businesses.
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NewsPenguins mob Oddbins store as part of its 'unconventional' Christmas ad
Wine merchant Oddbins has released the latest installment from its Christmas ad campaign based around the story of a sharp-tongued penguin.
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AnalysisStart-up of the week: Prepaid card provider Pockit
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week prepaid card provider Pockit is in the spotlight.
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NewsCo-op unveils Christmas ad campaign to highlight convenience credentials
Co-op has launched its Christmas TV ad campaign with a focus on its convenience for last-minute necessities during the festive season.
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NewsAsda trials location-based mobile ads to drive customers in-store
Asda is tapping into consumer’s mobile device IDs and locations to deliver them targeted ads to drive them into stores.
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NewsHarvey Jones prepares first TV campaign to support store expansion
Kitchen specialist Harvey Jones will launch its first ever television campaign early next year to support its store expansion programme.
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AnalysisTesco's Dave Lewis overhauls management: What the analysts say
Tesco chief executive Dave Lewis has assumed temporary responsibility for the UK as part of a raft of senior management changes at the grocer.
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AnalysisStart-up of the week: Product data company Intelligent Reach
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week product data company Intelligent Reach is in the spotlight.
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AnalysisStart-up of the week: Big data marketing company bd4h
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week, big data company Big Data For Humans is in the spotlight.
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NewsBreakfast briefing: Retail news on Sainsbury's and the grocery market
Retail news round-up on November 25, 2014: Sainsbury’s puts its £60m media account up for pitch, and sales in Irish grocery market increase by 1.1%.
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NewsNisa relaunches its website to drive social media activity
Nisa has relaunched its website in a bid to encourage interaction and loyalty from shoppers and boost marketing to customers on a local level.
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OpinionComment: Christmas windows are about more than driving sales
If we didn’t have the festive feeling and everything associated with it, Christmas wouldn’t happen. It was the shops wot done it.
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NewsTesco expects Black Friday to be bigger than Boxing Day for first time
Tesco expects sales on Black Friday to exceed Boxing Day’s for the first time and aims to draw in shoppers with discounts of up to 70%.
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NewsBreakfast briefing: Retail news on Aldi, Tesco, Amazon and business rates
Retail news round-up on November 24, 2014: Aldi UK leadership pair part company, Tesco cuts ad spend, Amazon plans new video service, business rates reform urged
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NewsArgos launches digital receipts service across all 750 stores after trial
Argos has introduced digital receipts across all 750 of its stores in the UK and Ireland following a trial earlier in the year.
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NewsVideo: B&Q Christmas ad calls for shoppers to 'unleash the B&Q in you'
DIY retailer B&Q aims for its Christmas campaign to motivate consumers to decorate their homes in bigger and better ways.