All Marketing & branding articles – Page 61
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NewsSmiggle to launch transactional website in UK this January
Australian stationery retailer Smiggle will launch a transactional website in the UK this January as a statement of intent.
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NewsMorrisons' Andy Higginson: Customers have lost trust in supermarket pricing
Andy Higginson, chairman-designate of Morrisons, has accused the big four grocers of focusing too much on each other rather than their customers.
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OpinionComment: Tesco should hold back from selling the Dunnhumby family silver
US buyout firm TPG is reportedly considering buying Tesco’s data company Dunnhumby, but should Tesco take the money and run?
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OpinionComment: Lidl's comedy marketing could cut through in a generic grocery sector
Creating a brand tone of voice is vital, especially during a supermarket price war and for a smaller retailer such as Lidl.
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NewsTopshop launches on China's ShangPin with mall takeover
Chinese fashion etailer ShangPin and Topshop took over one of Beijing’s largest malls last week with a mobile marketing campaign.
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NewsLidl on comedy form again as it pokes fun at Morrisons' price match
Lidl has taken another tongue-in-cheek swipe at a rival, this time releasing an advert poking fun at Morrisons’ new price match scheme.
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NewsArgos ETs go home after three years on our screens
Argos has bid their advertising aliens farewell after three years, sending them back to the planet of Gorsa with a tear-jerking send-off.
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OpinionRetail surgery: What social media lessons can retailers learn from London Fashion Week?
London Fashion Week (LFW) dominated Twitter in September; there were almost 22,000 tweets about Burberry’s show.
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OpinionComment: Morrisons' price match will make waves but it's no silver bullet
As with its online and convenience offer, the Bradford based grocer has launched into price matching and a points based loyalty programme much later than its main rivals
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NewsLidl pokes fun at Sainsbury's with own version of '50p challenge'
Lidl has poked fun at Sainsbury’s by launching its own version of the ‘50p challenge’ after Sainsbury’s was embarrassed after a poster designed for internal use went viral.
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NewsMorrisons to price match Aldi and Lidl in industry first
Morrisons has stepped up its fightback against the discounters with a “game-changing” price-matching scheme that compares prices with Aldi and Lidl.
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NewsSainsbury's kicks off campaign for Brand Match comparison tool
Sainsbury’s has kicked off a new TV and print campaign for its Brand Match comparison tool, which is now comparing solely with Asda.
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NewsArgos hires Matt Hobbs for new head of digital engineering role
Argos has appointed Matt Hobbs to the newly created role of head of digital engineering as part of its ambition to become a leader in digital retailing.
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AnalysisStart-up of the week: Beacon network Appflare
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week Appflare is in the spotlight.
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OpinionComment: Lidl has upped its marketing game as it focuses on quality
Lidl has launched a new campaign about quality as it continues to convince middle class shoppers it is a serious contender.
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AnalysisAnalysis: Why Sainsbury's has cut prices and changed Brand Match
Sainsbury’s has stopped comparing branded goods prices with Tesco and slashed prices, but will it be enough to stop customers switching to Asda and discounters?
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NewsSainsbury's cuts thousands of prices and focuses Brand Match on Asda
Sainsbury’s is lowering the prices of products across grocery, in the first move on price that new boss Mike Coupe has made since taking over.
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OpinionRetail surgery: How can I effectively target consumers in real time?
Targeting consumers in real time is a focus for many retailers, but how should they approach it?
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NewsSainsbury’s axes Tesco from Brand Match and targets Asda as “value benchmark"
Sainsbury’s is to remove Tesco from its Brand March price comparison scheme from next month as it targets its efforts against Asda instead.
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NewsBreakfast briefing: Retail news on Tesco, Zara and Dixons Carphone
Retail news round-up on September 25, 2014: Leading Tesco investor sells shares; Zara’s UK profits fall; Dixons Carphone appoints marketing communications director