All Marketing & branding articles – Page 62
-
AnalysisStart-up of the week: Online personal styling company Stylit
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week Stylit is in the spotlight.
-
Opinion
Marketing campaign: Notonthehighstreet.com chooses a life less ordinary
Viewers are asked to ‘choose a life less ordinary’ in Notonthehighstreet.com’s new ad campaign.
-
GalleryIn pictures: Debenhams' Oxford Street windows inspired by supermarkets
Debenhams has taken inspiration from supermarket displays for its Oxford Street flagship store’s windows.
-
NewsMoss Bros revamp attracts younger shoppers and ups multichannel credentials
Moss Bros’s revamp has helped attract a younger customer as the retailer ups its multichannel credentials with the launch of delivery service Moss Premier.
-
NewsRiver Island invests to become 'multi-country, multichannel brand'
Fashion retailer River Island’s profits dipped in its last financial year because of “strong” investment in transforming itself into a “multi-country, multichannel brand”.
-
NewsTech & Ecomm Summit: Retailers should embrace creative content, says BuzzFeed
BuzzFeed’s European advertising boss has urged retailers to embrace social media and imaginative content to engage with customers.
-
OpinionComment: On setting up shop in a new market
The new J Crew store on London’s Sloane Square may have some work ahead of it
-
OpinionMarketing campaign: House of Fraser blows away pampered image of modern man
Powerful poster campaigns are few and far between these days so when they do appear, as in HoF’s latest ad, they are all the more striking.
-
AnalysisStart-up of the week: Facebook direct response ads firm StitcherAds
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week StitcherAds is in the spotlight.
-
NewsIkea’s 2015 catalogue looks good on paper and boasts eternal battery life
Furniture retailer Ikea’s 2015 catalogue comes with a tongue-in-cheek advert, showcasing the catalogue as a fully charged “bookbook”.
-
NewsMorrisons to launch loyalty scheme by Christmas as part of fight back
Morrisons boss Dalton Philips said its long-awaited loyalty scheme will launch before Christmas and will “reinforce our value credentials”.
-
NewsTesco restructures marketing teams under customer boss Jill Easterbrook
Tesco has restructured its marketing team in a bid to simplify the department and place the focus on the customer.
-
NewsVideo: Plus size retailer Simply Be launches ad with new designer Kelly Brook
Simply Be is launching a TV advert today featuring its new designer, model Kelly Brook, ahead of her debut collection with the plus size retailer.
-
NewsTwitter debate: Harnessing the power of online branding
Retailers and leading retail analysts discuss how engagement with an online community leads to increased omnichannel revenue.
-
GalleryStore gallery: JD Sports' Trafford Centre store races into the future
Sportswear retailer JD Sports has revamped its Trafford Centre store in Manchester to create a branch that points the way forward for the group.
-
NewsVideo: JD Williams debuts new TV advert with Lorraine Kelly
Lorraine Kelly is set to debut in her first TV ad today for JD Williams as chief executive of owner N Brown Angela Spindler revamps the mature brand.
-
NewsBreakfast briefing: Retail news on Marks & Spencer, Amazon and JD Williams
Retail news round-up on September 5, 2014: M&S will not rebrand Isis range, Amazon chief financial officer to retire and JD Williams launches first TV ad campaign
-
NewsMarks & Spencer unveils new fashion TV ad showcasing more clothing than ever before
Marks & Spencer debuts its new fashion advert tonight, showcasing more clothing on TV than ever before.
-
NewsAmerican Apparel rapped for overtly sexual back-to-school ads
American Apparel has been reprimanded by the advertising watchdog for using overtly sexual imagery to market its back-to-school range.
-
AnalysisIn the news: M&S marketing director Patrick Bousquet-Chavanne profiled
Marks & Spencer executive director of marketing and international Patrick Bousquet-Chavanne hopes to cook up a storm with a new food TV ad campaign, which is designed to be its most exciting in the 10 years since its famous ‘Not Just Any…’ series.