All Marketing & branding articles – Page 62
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OpinionComment: Only traditional marketing can communicate Argos's digital shift
Argos’s decision to communicate its digital transformation with a cinema ad and billboard activity shows the weaknesses of digital marketing.
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NewsCarpetright launches strategic review to target John Lewis customers
Carpetright is launching a strategic review around range, value and customer service as it seeks to target John Lewis customers.
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AnalysisStart-up of the week: Personalised shopping app Gentset
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best.This week, personalised shopping app Gentset is in the spotlight.
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NewsSainsbury’s slashes Nectar reward points for customers
From next year Sainsbury’s is to halve the number of Nectar reward points it offers members of the loyalty scheme.
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AnalysisIn the news: Argos marketing director Stephen Vowles
Argos is on a mission to make people reassess the brand and the man leading the charge is marketing director Stephen Vowles.
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NewsArgos launches biggest ever marketing campaign to signal digital transformation
Argos is launching the biggest marketing campaign in the company’s history as it seeks to shift perceptions to reflect the digital transformation of the business.
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NewsM&S and Kingfisher sponsor Vice-style sustainability website
Marks & Spencer and Kingfisher are among the founding partners of a platform that aims to encourage young people to live sustainably.
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OpinionRetail surgery: How do I reduce online basket abandonment?
Forrester Research reports that 87% of consumers abandon online shopping baskets, translating to £11bn of lost revenue a year.
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NewsTesco launches TV campaign positioning Hudl 2 as 'entertainment hub'
Tesco is launching TV ads for its next generation tablet computer that aim to show it as an entertainment hub that brings people together”.
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AnalysisStart-up of the week: Visual search platform Slyce
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best.This week, visual search platform Slyce is in the spotlight.
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NewsN Brown issues profit warning after warm autumn hits demand
N Brown has issued a profit warning as it becomes the latest fashion retailer to be hit by unseasonably warm weather in September.
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NewsBreakfast briefing: Retail news on store closures, Very and Gap
Retail news round-up on October 9, 2014: Fewer store openings leads to net closures rocketing in first half, Very’s TV ad campaign promotes click and collect, Gap’s boss Glenn Murphy to quit in February
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AnalysisEmerging retailer: Sportpursuit - specialist flash Sale site
Secret Sale specialist Sportpursuit, which was launched in 2011, aims to create rather than respond to online consumer demand.
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NewsDixons Carphone aims to double value of business as it reviews international markets
Dixons Carphone hopes to double the value of its business in the next three or four years as it “thinks very hard” about how to operate in its international markets.
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NewsPoundworld can no longer claim 'everything £1' on website, ASA rules
Poundworld has been asked to remove ‘everything £1’ on its website after the Advertising Standards Authority (ASA) deemed it misleading.
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NewsSmiggle to launch transactional website in UK this January
Australian stationery retailer Smiggle will launch a transactional website in the UK this January as a statement of intent.
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NewsMorrisons' Andy Higginson: Customers have lost trust in supermarket pricing
Andy Higginson, chairman-designate of Morrisons, has accused the big four grocers of focusing too much on each other rather than their customers.
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OpinionComment: Tesco should hold back from selling the Dunnhumby family silver
US buyout firm TPG is reportedly considering buying Tesco’s data company Dunnhumby, but should Tesco take the money and run?
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OpinionComment: Lidl's comedy marketing could cut through in a generic grocery sector
Creating a brand tone of voice is vital, especially during a supermarket price war and for a smaller retailer such as Lidl.
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NewsTopshop launches on China's ShangPin with mall takeover
Chinese fashion etailer ShangPin and Topshop took over one of Beijing’s largest malls last week with a mobile marketing campaign.