All Marketing & branding articles – Page 63
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NewsMarketing campaign: Lidl erects pop-up farmers' market for £20m brand campaign
An east London pop-up market would not usually be associated with discount supermarket Lidl and this concept forms the setting of the company’s £20m ad campaign.
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NewsMarks & Spencer aims to ‘raise the bar’ with new food ad campaign
Marks & Spencer has unveiled its new food TV advertising campaign, which it hopes will recreate the impact of its iconic Not Just Any… series.
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OpinionSocial and mobile combine in Heineken's Where Next campaign
Those clever chaps at Heineken have done it again. Not content with using science for the greater good of mankind (brewing beer), they have now launched an exciting social media campaign.
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NewsAsda pilots shoppable ads on website to capture impulse purchases
Asda is trialling clickable ad technology on its own website with a view to rolling it out to third-party brand websites.
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AnalysisAnalysis: Seven ways Dave Lewis could turn around Tesco
As Tesco reports another profit warning, Retail Week takes a look at the steps incoming boss Dave Lewis will be considering to turn the company around.
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NewsMarketing campaign: Argos drops the aliens for 'real-world' furniture push
There is no sign of the blue aliens that usually crop up in Argos ads in the campaign supporting its first home and furniture ‘power brand’.
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OpinionRetail surgery: What should we learn from this year’s marketing campaigns?
With the Commonwealth Games finished, retailers are at the end of a packed summer of sport which also included the World Cup and three legs of the Tour de France in England.
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NewsTesco donates ice bucket challenge profits to charity and nominates rivals
Tesco is donating profits it makes from the ‘ice bucket challenge’ craze sweeping the country to charity and is nominating rivals to do the same.
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NewsLidl unveils £20m brand campaign as sales surge to £4bn
Lidl’s first UK brand campaign sees the discount retailer focus on quality fresh produce with a TV ad campaign entitled #LidlSurprises.
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NewsFurniture Village updates image to target younger shoppers amid investment
Furniture Village is updating its logo to target younger shoppers as it expands its stores after securing a £6m investment from the Business Growth Fund.
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NewsKaren Millen signs Game of Thrones star Sophie Turner for autumn campaign
Karen Millen has signed up Game of Thrones actress Sophie Turner as the star of its autumn campaign as it celebrates London’s style and creativity.
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NewsArgos to launch ad campaign to push home and furniture own brand
Argos is launching a TV advertising campaign to push its first ever home and furniture own brand Heart of House.
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AnalysisMarketing campaign: Warehouse turns publisher with 'Tales of the City'
Warehouse is the latest retailer to turn publisher with its new content platform which will give customers a reason to visit its website more regularly.
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NewsPeter Andre to front new Iceland TV campaign
Pop singer and TV presenter Peter Andre is to be the new face of Iceland, the retailer has confirmed.
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NewsCath Kidston to launch celebrity-endorsed handbag campaign
Cath Kidston is poised to unveil a celebrity campaign to promote a new tote-style handbag, which the retailer expects to be its biggest-selling product of 2014.
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NewsBathrooms.com shows it has a suite tooth with recent partnership
Bathroom specialist etailer Bathrooms.com has teamed up with Choccywoccydoodah for their campaign poking fun at online searches for ‘bathroom sweets’.
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NewsMorrisons replaces 'I'm cheaper' strapline with EDLP stance
Morrisons has replaced its ‘I’m cheaper’ strapline, four months after introducing it, with an everyday low price stance.
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NewsVideo: Karen Millen launches teaser campaign around its 'mystery star'
Karen Millen has launched a teaser campaign for its autumn 2014 range creating suspense around which mystery star will front it.
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OpinionComment: Morrisons is playing catch up with its rivals
Morrisons has been playing catch up again this week, both with opening hours and marketing.
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NewsHobbycraft signs first TV series sponsorship deal
Craft retailer Hobbycraft has signed a deal to sponsor new TV programme Crafty Beggars, which is launching in October.