All Marketing & branding articles – Page 63
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OpinionComment: Lidl has upped its marketing game as it focuses on quality
Lidl has launched a new campaign about quality as it continues to convince middle class shoppers it is a serious contender.
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AnalysisAnalysis: Why Sainsbury's has cut prices and changed Brand Match
Sainsbury’s has stopped comparing branded goods prices with Tesco and slashed prices, but will it be enough to stop customers switching to Asda and discounters?
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NewsSainsbury's cuts thousands of prices and focuses Brand Match on Asda
Sainsbury’s is lowering the prices of products across grocery, in the first move on price that new boss Mike Coupe has made since taking over.
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OpinionRetail surgery: How can I effectively target consumers in real time?
Targeting consumers in real time is a focus for many retailers, but how should they approach it?
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NewsSainsbury’s axes Tesco from Brand Match and targets Asda as “value benchmark"
Sainsbury’s is to remove Tesco from its Brand March price comparison scheme from next month as it targets its efforts against Asda instead.
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NewsBreakfast briefing: Retail news on Tesco, Zara and Dixons Carphone
Retail news round-up on September 25, 2014: Leading Tesco investor sells shares; Zara’s UK profits fall; Dixons Carphone appoints marketing communications director
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AnalysisStart-up of the week: Online personal styling company Stylit
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week Stylit is in the spotlight.
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Opinion
Marketing campaign: Notonthehighstreet.com chooses a life less ordinary
Viewers are asked to ‘choose a life less ordinary’ in Notonthehighstreet.com’s new ad campaign.
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GalleryIn pictures: Debenhams' Oxford Street windows inspired by supermarkets
Debenhams has taken inspiration from supermarket displays for its Oxford Street flagship store’s windows.
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NewsMoss Bros revamp attracts younger shoppers and ups multichannel credentials
Moss Bros’s revamp has helped attract a younger customer as the retailer ups its multichannel credentials with the launch of delivery service Moss Premier.
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NewsRiver Island invests to become 'multi-country, multichannel brand'
Fashion retailer River Island’s profits dipped in its last financial year because of “strong” investment in transforming itself into a “multi-country, multichannel brand”.
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NewsTech & Ecomm Summit: Retailers should embrace creative content, says BuzzFeed
BuzzFeed’s European advertising boss has urged retailers to embrace social media and imaginative content to engage with customers.
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OpinionComment: On setting up shop in a new market
The new J Crew store on London’s Sloane Square may have some work ahead of it
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OpinionMarketing campaign: House of Fraser blows away pampered image of modern man
Powerful poster campaigns are few and far between these days so when they do appear, as in HoF’s latest ad, they are all the more striking.
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AnalysisStart-up of the week: Facebook direct response ads firm StitcherAds
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week StitcherAds is in the spotlight.
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NewsIkea’s 2015 catalogue looks good on paper and boasts eternal battery life
Furniture retailer Ikea’s 2015 catalogue comes with a tongue-in-cheek advert, showcasing the catalogue as a fully charged “bookbook”.
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NewsMorrisons to launch loyalty scheme by Christmas as part of fight back
Morrisons boss Dalton Philips said its long-awaited loyalty scheme will launch before Christmas and will “reinforce our value credentials”.
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NewsTesco restructures marketing teams under customer boss Jill Easterbrook
Tesco has restructured its marketing team in a bid to simplify the department and place the focus on the customer.
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NewsVideo: Plus size retailer Simply Be launches ad with new designer Kelly Brook
Simply Be is launching a TV advert today featuring its new designer, model Kelly Brook, ahead of her debut collection with the plus size retailer.
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NewsTwitter debate: Harnessing the power of online branding
Retailers and leading retail analysts discuss how engagement with an online community leads to increased omnichannel revenue.