All Marketing & branding articles – Page 64
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NewsGame confident on profit forecasts as full-year sales surge 30%
Game’s sales jumped 30% in the 52 weeks to July 26 and the retailer expects to hit profit forecasts.
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OpinionComment: Levi’s and Vans give to get back
Vans and Levi’s provide two brand experiences that show what retailers could do if they want goodwill and additional sales.
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NewsMarketing campaign: Foot Locker hires forgetful basketball players
All you need is a short memory to be one of the greatest basketball players of all time claims the new Foot Locker advert.
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NewsCo-op to open pop-up kiosks as it shelves online grocery plans
The Co-operative is to open pop-up kiosks that will serve shoppers during store refurbishments.
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NewsVideo: Marc Jacobs to launch pop-up 'tweet shop' in Covent Garden
Marc Jacobs is opening a pop-up ‘tweet shop’ in Covent Garden next week where transactions will be based on social media interaction rather than cash.
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OpinionComment: The human touch is central to brand experience
Retail is a fascinating sector to be involved in and for me it’s a passion. Why? We’re a nation of shoppers and equally we’re all consumers.
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NewsTesco convenience franchise One Stop launches mobile voucher scheme
Tesco’s c-store business One Stop is launching a mobile voucher scheme that allows customers to redeem coupons in-store using their phone.
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GalleryIn pictures: Selfridges first retailer to launch Christmas shop this year
Department store Selfridges became the first retailer to open its Christmas department this year yesterday, with 142 shopping days left until the big day.
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AnalysisIn pictures: Adidas’s World Cup marketing was the biggest in the brand’s history
Discover the strategy that design agency Fitch used to mastermind Adidas’s biggest ever marketing campaign for the World Cup.
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AnalysisMarketing campaign: Marks & Spencer celebrates children's every milestone
At this time of year it is virtually impossible to escape ‘back to school’ adverts and they are usually a drab affair as retailers go through the motions.
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NewsCampaign of the week: Nordstrom's catalogue starring disabled models
Nordstrom has made headlines for bucking the industry norm by rolling out a classy catalogue starring disabled models that puts some other retailers to shame.
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OpinionComment: Aldi’s rising sales show Tesco needs to stand for something
Kantar Worldpanel data has revealed that retailers at both the upscale and bargain ends of the supermarket spectrum are faring well, with particularly strong figures for Aldi and Waitrose.
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OpinionComment: Retailers must disband their sales prevention departments - now
I recently watched a US episode of TV’s Undercover Boss and in it a boss of a large car manufacture was shocked by what he found.
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NewsNew Tesco boss in bid to breathe new life into the grocer's brand
New chief executive, Dave Lewis, is expected to undertake a root and branch review of the Tesco brand in a bid to re-engage customers.
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OpinionVideo: What Coca Cola's drones can teach retailers about digital marketing
In the era of the agile consumer, peoples’ lives have been transformed by technology. We think in the now, are open to novelty and innovation and will act quickly if bored, frustrated or enticed.
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OpinionComment: Could Tesco learn turnaround lessons from Carrefour?
As observers of the retail industry and Tesco - one of the great retail success stories of UK Plc in recent times – what are we to make of today’s CEO change?
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NewsBreakfast briefing: Retail news on Aldi, Sports Direct and Phones 4U
Retail news round-up on July 17, 2014: Aldi wins top brand accolade; Sports Direct holds talks wth Adidas; Phones 4U unveils ad campaign
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AnalysisCampaign of the Week: Ikea's ad is such stuff as dreams are made on
The latest Ikea TV advert is a departure from furniture retailer ads that depict families sitting around looking pleased with themselves in newly furnished homes.
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AnalysisGarden Centre Group rebrands back to Wyevale to align the brand
The Garden Centre Group is rebranding back to Wyevale Garden Centres in what’s thought to be the first instance of a retailer changing its name to reflect multichannel shopping habits.
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AnalysisAnalysis: Retailers and shopping centres join forces for new apprenticeship
The BCSC Educational Trust and the National Skills Academy for Retail have teamed up with Primark and Hammerson to launch a new apprenticeship. Retail Week takes a look at the project.