All Marketing & branding articles – Page 65
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NewsMcColl's launches loyalty scheme to drive sales and CRM
Convenience retailer McColl’s has launched a loyalty scheme to boost sales and drive its understanding of shopping habits.
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NewsMorrisons appoints new brand and communications director
Morrisons has appointed former Thomas Cook marketing chief Mike Hoban to the new role of brand and communications director.
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AnalysisCampaign of the Week: Morrisons' yellow pepper turns heads
This week, Londoners might have noticed the skyline either blighted or enhanced - depending on their perspective - by a mobile giant yellow pepper.
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GalleryIn pictures: Aquascutum signs up Homeland star Damian Lewis for autumn campaign
Upmarket brand Aquascutum has signed up Homeland star Damian Lewis to front its autumn marketing campaign.
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OpinionComment: Retailers should embrace the new world of digital sharing
Smart retailers have begun to realise that they need to change their strategy for engaging with customers.
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OpinionComment: Stores with place names – who cares?
Putting a place name next to a store logo may be stating the obvious and might even cause shoppers to feel manipulated.
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AnalysisCampaign of the Week: Sports Direct's Slazenger tennis ad is on target
Frustrated sport fans weighed down by England’s early World Cup exit are now happily able to invest their enthusiasm into the Wimbledon tennis tournament.
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NewsDixons boss James: Black Friday now a firm fixture on UK retail calendar
Black Friday, the day of shopper deals imported in a big way from the US by UK retailers last year, is now a retail red letter day Dixons bosses believe.
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NewsMorrisons backs Murray with launch of 'Straw Murrays' in Wimbledon store
England’s crashing exit from the World Cup means retailers are pinning their hopes on Wimbledon to boost consumer confidence.
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AnalysisCampaign of the Week: Halfords' Bike Whisperer gets touchy feely
While some comedy campaigns struggle to elicit the smallest of smiles, it’s likely that The Bike Whisperer of Halfords will provoke genuine chortles
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AnalysisCampaign of the Week: Etsy.com's first TV ad empowers its sellers
What better way for Etsy to demonstrate support for its sellers than to give them the necessary tools to create their own ad?
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NewsN Brown like-for-likes edge up as it vies to modernise its brands
Home shopping group N Brown’s like-for-likes edged up 2.5% in its first quarter as moves to modernise its brands pay off.
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AnalysisAnalysis: Will the World Cup allow retailers to score winning goals?
With the World Cup on our screens this summer we examine retailers preparations and expectations for the world’s biggest football event.
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NewsUK retail websites missing out on £1bn advertising revenues
British online retailers are could earn upwards of an additional £1bn if they sold advertising space on their own websites.
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OpinionComment: A window on the World Cup or a summer of love?
So far, and there are a few days left, retailers have not made a big noise about the World Cup and with good reason.
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NewsVideo: Evans Cycles launches new TV ad featuring Sir Chris Hoy
Evans Cycles has launched a new TV ad campaign featuring Olympic champion cyclist Sir Chris Hoy.
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NewsBreakfast briefing: Retail news on Sainsbury's, Baugur, Burberry and business rates
Retail news round-up on June 6, 2014: Sainsbury’s bags £700,000 bonus, Baugur boss cleared of fraud, Burberry boss Bailey handed £7.5m in shares and small business could get rates exemption.
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NewsTesco chief Philip Clarke says the grocer is "going at full pelt"
Tesco boss Philip Clarke has said the grocer cannot speed up its turnaround despite the worst quarterly like-for-like sales fall in his 40 year tenure.
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NewsVideo: Tesco's latest TV ad promises "prices are coming down and staying down"
Tesco’s latest TV ad airs tonight promising customers that “prices are coming down and staying down”.
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NewsAllan Leighton celebrates career of veteran retail marketer Jill Keen, who has died
Allan Leighton celebrates the career of veteran retail marketer Jill Keen, a devoted friend of the retail industry, who passed away last week.