All Marketing & branding articles – Page 66
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NewsMorrisons launches long-awaited loyalty card trial
Morrisons has launched a trial of its long-awaited loyalty card scheme as part of its turnaround plans.
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OpinionComment: Heinz row highlights Twitter danger for retailers
Earlier this week news broke of another embarrassing Twitter mishap. Not a luddite politician or foot-in-mouth pop star this time, but the giant US food processor Heinz.
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AnalysisCampaign of the Week: Mr Porter's Tube takeover is effective marketing
Location, location and the attention of a target audience - Mr Porter has cracked key elements of modern, effective marketing in its latest campaign.
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AnalysisCampaign of the Week: O2 turns its 'Be More Dog' spotlight on Priority app
O2 has flexed its ‘Be More Dog’ muscle once again, this time with a focus on its O2 Priority app.
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NewsIn pictures: Retailers at Chelsea Flower Show
Chelsea Flower Show brought out green fingered retailers this week, who emerged victorious at the famous horticultural event.
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NewsLord Kalms pays tribute to Dixons legend Mark Souhami, who has died
Dixons president Lord Kalms has led tributes to his longstanding former lieutenant Mark Souhami, who died last month.
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NewsVideo: Ao.com targets World Cup fans with new campaign
Ao.com has released a new advert to attract football fans to their television offer in the run up to the World Cup this summer.
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AnalysisFormer Morrisons digital executive Simon Harrow founds technology start-up
Simon Harrow, former Morrisons digital executive and Kiddicare chief operating officer has launched a company with incubator Haatch.
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AnalysisIn pictures: Habitat at 50 – collating European design
Habitat launched with an edit of European designs that were completely alien to the UK market, we track the progression of its iconic catalogue.
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AnalysisCampaign: Habitat at 50 – a return to its design heyday with new advert
Habitat has launched an advertising campaign that it says represents a new strategic creative direction for the iconic brand, which is 50 years old this week.
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OpinionComment: Morrisons needs to persuade customers to love it again
Morrisons disappointed the City yet again last week with a below consensus 7.1% plunge in like-for-like sales excluding petrol.
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OpinionComment: Tesco smartphone makes sense as tech becomes a retail battleground
Last week Tesco revealed that it is to launch its own smartphone this year.
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NewsVideo: Pets at Home to unveil crowdsourced advert during Britain's Got Talent
Pets at Home is to premier an advert during Britain’s Got Talent tomorrow featuring video clips crowdsourced from social media.
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OpinionComment: Can the Co-op brand recover from a year of scandal?
The Co-op brand has been constructed on a simple and powerful idea: ethical business. Its dilemma now is that the scandals of the past year stand in total opposition to that core brand idea.
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NewsTesco to launch own brand smart phone this year
Tesco is to launch an own brand smartphone this year to build on the success of its tablet Hudl.
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NewsMorrisons forced to apologise for Angel of the North advertising stunt
Supermarket Morrisons has apologised after its decision to beam an advert onto the Angel of the North sparked outrage.
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NewsBreakfast briefing: Retail news on Morrisons, Amazon, Tesco, Mothercare and more
Retail news round-up on May 6, 2014: Morrisons apologises for ad stunt, Amazon and Twitter ink tie-up, Tesco launches pound zones and more.
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NewsMaplin unveils first TV ad in push for broader shopper appeal
Electronics retailer Maplin is preparing to launch its maiden TV ad campaign as part of a “strategic change” at the business to reach out to a wider customer base.
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AnalysisJohn Lewis at 150: Three items from the archives tell the retailer's story
Judy Faraday, John Lewis’s archivist, has spent the last year researching the retailer’s history for the 150th anniversary.
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AnalysisJohn Lewis at 150: Adverts that became must-watch television
Through TV ads, John Lewis reminds its viewers of the comforting feeling of choosing a shop that remains rooted in the ideals of the founders.