All Marketing & branding articles – Page 67
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OpinionComment: Stores with place names – who cares?
Putting a place name next to a store logo may be stating the obvious and might even cause shoppers to feel manipulated.
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AnalysisCampaign of the Week: Sports Direct's Slazenger tennis ad is on target
Frustrated sport fans weighed down by England’s early World Cup exit are now happily able to invest their enthusiasm into the Wimbledon tennis tournament.
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NewsDixons boss James: Black Friday now a firm fixture on UK retail calendar
Black Friday, the day of shopper deals imported in a big way from the US by UK retailers last year, is now a retail red letter day Dixons bosses believe.
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NewsMorrisons backs Murray with launch of 'Straw Murrays' in Wimbledon store
England’s crashing exit from the World Cup means retailers are pinning their hopes on Wimbledon to boost consumer confidence.
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AnalysisCampaign of the Week: Etsy.com's first TV ad empowers its sellers
What better way for Etsy to demonstrate support for its sellers than to give them the necessary tools to create their own ad?
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AnalysisCampaign of the Week: Halfords' Bike Whisperer gets touchy feely
While some comedy campaigns struggle to elicit the smallest of smiles, it’s likely that The Bike Whisperer of Halfords will provoke genuine chortles
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NewsN Brown like-for-likes edge up as it vies to modernise its brands
Home shopping group N Brown’s like-for-likes edged up 2.5% in its first quarter as moves to modernise its brands pay off.
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AnalysisAnalysis: Will the World Cup allow retailers to score winning goals?
With the World Cup on our screens this summer we examine retailers preparations and expectations for the world’s biggest football event.
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NewsUK retail websites missing out on £1bn advertising revenues
British online retailers are could earn upwards of an additional £1bn if they sold advertising space on their own websites.
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OpinionComment: A window on the World Cup or a summer of love?
So far, and there are a few days left, retailers have not made a big noise about the World Cup and with good reason.
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NewsVideo: Evans Cycles launches new TV ad featuring Sir Chris Hoy
Evans Cycles has launched a new TV ad campaign featuring Olympic champion cyclist Sir Chris Hoy.
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NewsBreakfast briefing: Retail news on Sainsbury's, Baugur, Burberry and business rates
Retail news round-up on June 6, 2014: Sainsbury’s bags £700,000 bonus, Baugur boss cleared of fraud, Burberry boss Bailey handed £7.5m in shares and small business could get rates exemption.
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NewsTesco chief Philip Clarke says the grocer is "going at full pelt"
Tesco boss Philip Clarke has said the grocer cannot speed up its turnaround despite the worst quarterly like-for-like sales fall in his 40 year tenure.
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NewsVideo: Tesco's latest TV ad promises "prices are coming down and staying down"
Tesco’s latest TV ad airs tonight promising customers that “prices are coming down and staying down”.
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NewsAllan Leighton celebrates career of veteran retail marketer Jill Keen, who has died
Allan Leighton celebrates the career of veteran retail marketer Jill Keen, a devoted friend of the retail industry, who passed away last week.
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NewsMorrisons launches long-awaited loyalty card trial
Morrisons has launched a trial of its long-awaited loyalty card scheme as part of its turnaround plans.
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OpinionComment: Heinz row highlights Twitter danger for retailers
Earlier this week news broke of another embarrassing Twitter mishap. Not a luddite politician or foot-in-mouth pop star this time, but the giant US food processor Heinz.
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AnalysisCampaign of the Week: Mr Porter's Tube takeover is effective marketing
Location, location and the attention of a target audience - Mr Porter has cracked key elements of modern, effective marketing in its latest campaign.
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AnalysisCampaign of the Week: O2 turns its 'Be More Dog' spotlight on Priority app
O2 has flexed its ‘Be More Dog’ muscle once again, this time with a focus on its O2 Priority app.
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NewsIn pictures: Retailers at Chelsea Flower Show
Chelsea Flower Show brought out green fingered retailers this week, who emerged victorious at the famous horticultural event.