All Marketing & branding articles – Page 67
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NewsMarks & Spencer aims for online to be as profitable as stores within three years
Marks & Spencer is targeting its online business to be at least as profitable as its stores division within three years.
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OpinionComment: All of retail should celebrate John Lewis’s birthday
The 150th anniversary of any British business is cause for celebration, particularly in a landscape where we’ve become used to so much change.
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NewsCurrys and PC World aim to score with World Cup campaign
Currys and PC World are preparing to tap into football fever ahead of the 2014 FIFA World Cup in Brazil with a TV campaign.
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NewsJohn Lewis at 150: Special anniversary advert hopes to 'evoke nostalgia'
John Lewis is marking its 150th anniversary with a major marketing campaign, including a TV ad airing this Saturday celebrating life in Britain.
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NewsHalfords launches TV ad to inspire the UK to love the open road
Halfords unveils its new TV ad campaign tonight which aims to inspire people to love the open road and celebrate the joys of cycling.
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AnalysisJohn Lewis at 150: Track the evolution of an iconic logo
Journey through the changing typefaces of the John Lewis logo from 1920 to 2001 and see how its brand message has evolved.
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GalleryIn pictures: Kate Moss launches comeback collection with Topshop
Shoppers flocked to Topshop’s Oxford Street flagship last night to see the launch of the new Kate Moss collection.
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AnalysisJohn Lewis at 150: How heritage helps build a bond with shoppers
John Lewis’s offer to customers has always relied on its heritage. Ahead of its 150th birthday on May 2, we look at how other retailers can do the same.
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OpinionComment: Ryanair's first TV ad is only the first step in its image turnaround
Ryanair’s first ever TV ad campaign offers plenty of pointers for retailers - the unpopular airline is on a mission to change its image.
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NewsGame’s brand match raises questions about its IPO strategy
Questions about Game’s launch into a new category as part of its IPO strategy were raised as a store emerged in Stockholm with similar branding.
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AnalysisVideo: Jigsaw chief executive Peter Ruis on its Duke Street Emporium store
Jigsaw’s chief executive Peter Ruis welcomes shoppers to the new two-floor, 6,000 sq ft Emporium store on London’s Duke Street.
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AnalysisCampaign of the week: Waitrose highlights its partnership business model
Waitrose’s advertising campaign is a combination of sentiment, atmosphere and a powerful message about its unique partnership model.
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OpinionComment: Domino’s enjoys a big slice of digital business
Domino’s Pizza Group has experienced success with online and mobile orders, providing an important lesson for other retailers.
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NewsThe Co-op to cut prices by £100m this year as it stages food fight-back
The Co-op has launched a programme of price cuts that will total £100m this year as it bids to increase competitiveness against rivals.
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NewsBreakfast briefing: Retail news on Sports Direct, Co-op Food and more
Retail news round-up on April 24, 2014: Sports Direct eyes fresh incentive scheme arrangement, Co-op Food launches Fair and Square price campaign and more
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AnalysisHomebase’s advertising analysis: What do retailers need to know?
Homebase has joined forces with a customer intelligence service to measure the effectiveness of its TV advertising.
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NewsWilkinson rebrands store estate to 'Wilko' matching new strapline
Wilkinson has rebranded all its stores to its Wilko fascia as it launches its new strapline, ‘where there’s a Wilko, there’s a way’.
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NewsThe Co-op to accelerate price-cuts as it bolsters convenience appeal
The Co-op’s food business is to unveil a round of price-cuts in the latest phase of its strategy to revive the retailer and exploit its convenience appeal.
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NewsTV channel Sit-Up falls into administration despite passing CVA last month
TV shopping channel Sit-Up, which operates Price Drop and Bid TV, has collapsed into administration just a month after it secured a CVA.
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NewsFresh & Easy shakes things up this Easter with earthquake kit offer
As Easter approaches, retailers have been pushing the usual chocolate eggs and Easter bunnies, but Fresh & Easy are promoting something rather different.