All Marketing & branding articles – Page 67
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OpinionComment: A window on the World Cup or a summer of love?
So far, and there are a few days left, retailers have not made a big noise about the World Cup and with good reason.
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NewsVideo: Evans Cycles launches new TV ad featuring Sir Chris Hoy
Evans Cycles has launched a new TV ad campaign featuring Olympic champion cyclist Sir Chris Hoy.
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NewsBreakfast briefing: Retail news on Sainsbury's, Baugur, Burberry and business rates
Retail news round-up on June 6, 2014: Sainsbury’s bags £700,000 bonus, Baugur boss cleared of fraud, Burberry boss Bailey handed £7.5m in shares and small business could get rates exemption.
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NewsTesco chief Philip Clarke says the grocer is "going at full pelt"
Tesco boss Philip Clarke has said the grocer cannot speed up its turnaround despite the worst quarterly like-for-like sales fall in his 40 year tenure.
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NewsVideo: Tesco's latest TV ad promises "prices are coming down and staying down"
Tesco’s latest TV ad airs tonight promising customers that “prices are coming down and staying down”.
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NewsAllan Leighton celebrates career of veteran retail marketer Jill Keen, who has died
Allan Leighton celebrates the career of veteran retail marketer Jill Keen, a devoted friend of the retail industry, who passed away last week.
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NewsMorrisons launches long-awaited loyalty card trial
Morrisons has launched a trial of its long-awaited loyalty card scheme as part of its turnaround plans.
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OpinionComment: Heinz row highlights Twitter danger for retailers
Earlier this week news broke of another embarrassing Twitter mishap. Not a luddite politician or foot-in-mouth pop star this time, but the giant US food processor Heinz.
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AnalysisCampaign of the Week: Mr Porter's Tube takeover is effective marketing
Location, location and the attention of a target audience - Mr Porter has cracked key elements of modern, effective marketing in its latest campaign.
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AnalysisCampaign of the Week: O2 turns its 'Be More Dog' spotlight on Priority app
O2 has flexed its ‘Be More Dog’ muscle once again, this time with a focus on its O2 Priority app.
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NewsIn pictures: Retailers at Chelsea Flower Show
Chelsea Flower Show brought out green fingered retailers this week, who emerged victorious at the famous horticultural event.
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NewsLord Kalms pays tribute to Dixons legend Mark Souhami, who has died
Dixons president Lord Kalms has led tributes to his longstanding former lieutenant Mark Souhami, who died last month.
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NewsVideo: Ao.com targets World Cup fans with new campaign
Ao.com has released a new advert to attract football fans to their television offer in the run up to the World Cup this summer.
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AnalysisFormer Morrisons digital executive Simon Harrow founds technology start-up
Simon Harrow, former Morrisons digital executive and Kiddicare chief operating officer has launched a company with incubator Haatch.
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AnalysisIn pictures: Habitat at 50 – collating European design
Habitat launched with an edit of European designs that were completely alien to the UK market, we track the progression of its iconic catalogue.
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AnalysisCampaign: Habitat at 50 – a return to its design heyday with new advert
Habitat has launched an advertising campaign that it says represents a new strategic creative direction for the iconic brand, which is 50 years old this week.
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OpinionComment: Morrisons needs to persuade customers to love it again
Morrisons disappointed the City yet again last week with a below consensus 7.1% plunge in like-for-like sales excluding petrol.
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OpinionComment: Tesco smartphone makes sense as tech becomes a retail battleground
Last week Tesco revealed that it is to launch its own smartphone this year.
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NewsVideo: Pets at Home to unveil crowdsourced advert during Britain's Got Talent
Pets at Home is to premier an advert during Britain’s Got Talent tomorrow featuring video clips crowdsourced from social media.
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OpinionComment: Can the Co-op brand recover from a year of scandal?
The Co-op brand has been constructed on a simple and powerful idea: ethical business. Its dilemma now is that the scandals of the past year stand in total opposition to that core brand idea.