All Marketing & branding articles – Page 68
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NewsAsda store workers get into the Easter spirit with Coke can display
Hare-brained staff at the Asda store in Manchester got into the Easter spirit this week, creating a bunny rabbit out of a rather artistic display of Coke cans.
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AnalysisCampaign of the week: Asda go for tried-and-tested theme at Easter
The grocer hopes customers haven’t tired of ads featuring singing animals, as its Easter campaign focuses on the Beat Not Match policy.
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NewsMarks & Spencer comes to the rescue for Alastair Campbell
Alastair Campbell, ex-communications and strategy director for Tony Blair, found himself in a pickle last week on his way to a formal event.
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OpinionComment: Why we worship the Easter egg
It is a good time to think about the strength and simplicity of your offer, and resist the urge to churn and change rather than evolve.
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NewsHomebase to use TV-watching data to time and target its ads
Homebase has signed a three-year contract with data firm Sky IQ to help the retailer better understand the impact of its TV advertising.
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NewsAsos' customer photo upload feature could prove eye-opening
Asos revealed it launched As Seen On Me last week, which allows customers to upload photos of themselves wearing its products.
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OpinionBlog: Biblical weather events mean DIY and home retailers need to rethink models
The recent flooding claimed its first retail scalp last week when home furnishings chain Paul Simon filed for administration.
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AnalysisAnalysis: What are the top 20 retail brands in Europe?
Strong branding is everything in retail – Retail Week takes a look at who brand consultancy Interbrand says are the top 20 in Europe.
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NewsAsos race off with lucrative sponsorship deal for free
Asos boss Nick Robertson boasted that he raced off with one of the most lucrative sponsorship deals in sport for free last week.
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AnalysisCampaign of the week: 'Lidl Surprises' adverts aim to tickle the funny bone
Lidl’s Easter ‘Lidl Surprises’ campaign pivots on the premise of people being more astonished by Easter bargains than life-changing news.
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OpinionComment: Do today's consumers still care about the brand?
At a recent conference on the future of retail, one speaker’s presentation left people feeling pretty worried.
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NewsBreakfast briefing: Retail news on WHSmith, Tesco, eBay and more
Retail news round-up on April 11, 2014: WH Smith to operate franchise stores for other retailers, Tesco plans 80-stores food chain, Investor Carl Icahn scraps call to spin-off PayPal and more
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OpinionRetail surgery: How can branded retailers improve their price positioning in the current competitive arena?
Branded retailers – particularly fashion retailers – often find it hard to find an optimal price position for their customers.
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OpinionComment: Little sign that M&S general merchandise can match food excellence
Marks & Spencer set out a new framework for apparel last year, built around a quality charter for customers, but has it worked?
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NewsComment: A sense of mission – Aldi has it and Tesco needs to reassert it
Many moons ago, in the late 1990s and in contrast to today’s Kantar data, the big grocers were motoring.
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NewsTesco to replace chief marketing officer after year in role
Tesco is to hire a new chief marketing officer sidelining Matt Atkinson, who took on the same role at the grocer just over a year ago, according to reports.
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NewsAsda hatches dancing chicks Easter ad campaign
Asda has launched a TV ad campaign featuring three Easter chicks as the grocer looks to pull in customers over the crucial trading period.
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AnalysisAnalysis: The six secrets of working with bloggers
How can retailers improve the way they work with bloggers? Jo Middleton, creator of the blog Slummy Single Mummy, explains what retailers should do.
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AnalysisAnalysis: Why retailers should tap in to the pink pound
In the week that same-sex marriages became legal in England and Wales, Retail Week looks at how retailers are wooing gay consumers and other previously marginalised groups.
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NewsB&Q launches £10m ad campaign to get shoppers into the DIY spirit
Home improvements retailer B&Q has unveiled a £10m marketing campaign aimed at encouraging consumers to do more DIY in their homes.