All Marketing & branding articles – Page 70
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NewsAsos trials first rewards scheme to boost customer loyalty
Online giant Asos is trialling a loyalty scheme that gives customers a chance to earn points as they shop.
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AnalysisVideo: Sofaworks' Neal the Sloth appears for return of Gogglebox
Sofaworks’ exclusive deal with Channel 4 sees Neal the Sloth appearing in idents for Gogglebox.
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AnalysisOracle Retail Week Awards: From multichannel to ads, John Lewis stands out
John Lewis wins both the Postcode Anywhere Multichannel Retailer of the Year and the Nasa Marketing/Advertising Campaign of the Year.
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NewsBreakfast briefing: Retail news on Home Retail, M&S and Irish consumer prices
Retail news round-up on March 14, 2014: Argos owner Home Retail gets pulled into PPI scandal, Marks & Spencer casts Doreen Lawrence in ad campaign and Irish consumer prices up 0.5% in February
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OpinionRetail surgery: How can vouchers link the digital and physical worlds of shopping?
Vouchers have long been accepted as a mechanism for generating sales, recognising loyalty and attracting new customers.
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AnalysisAnalysis: Could Weve be a game changer in the mobile loyalty market?
Barely a month seems to pass without another launch in the mobile payment and loyalty markets, but it’s not something retailers have taken to yet with any level of enthusiasm.
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NewsSpecsavers ramps up marketing with Channel 4 sponsorship deal
Specsavers has signed a sponsorship deal with Channel 4 as it ramps up its long-running ‘Should’ve gone to Specsavers’ marketing campaign.
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OpinionRetail surgery: How can retailers design for Generation Z shoppers with short attention spans?
How can retailers design for Generation Z shoppers who are in a constant state of partial attention?
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AnalysisVideo: Three on to a viral winner with Sing it Kitty campaign
Those who have felt the ache of a dancing pony-shaped hole in their lives will be cheered by mobile phone specialist Three’s latest ad campaign
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NewsBreakfast briefing: Retail news on Pets at Home, Harris + Hoole, Carphone Warehouse
Retail news round-up on March 4, 2014:Pets at Home owner KKR could reap over £200m from float, Tesco coffee shop chain Harris+ Hoole to double store count, Carphone Warehouse fined in Ireland for sending spam text messages, and Crew Clothing hires Amy Bastow as commercial director
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GalleryStore gallery: In-store innovations from EuroShop 2014
The retail and design worlds descended on Düsseldorf last week for the EuroShop extravaganza.
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AnalysisRetail Week Live: John Lewis keynote speaker Andy Street leads the agenda
It has been another good year for John Lews, and managing director Andy Street will be one of the key speakers at next month’s Retail Week Live.
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AnalysisCampaign of the week: Gap uses famous faces for Lived-in ads
New is so passé if Gap’s global marketing campaign is anything to go by. Its Lived-In print campaign focuses on fabrics that look well-loved and much-worn.
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NewsBreakfast briefing: Retail news on AO.com, Tesco and French Connection
Retail news round-up on February 27, 2014: AO.com insists it is not benefitting from ‘dot com bubble’, Tesco under fire from farmers for buying less British beef, French Connection appoints media agency
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OpinionComment: Smart data is the core of modern retailing
Big data has always been one of retail’s greatest strengths - after all, the Tesco Clubcard is arguably the predecessor of big data as we know it today. It is also one of the biggest challenges retailers face.
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AnalysisVideo: Topshop Virtual Reality Front Row Experience
London Fashion Week always brings a raft of technological innovations from retailers such as Burberry. This year Topshop led the pack with its virtual reality experience.
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NewsSofa.com enlists the help of Lord of the Rings director Peter Jackson
Sofa.com has made a new appointment, Oscar-winning director Peter Jackson.
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OpinionRetail surgery: Do retailers have to do more than just sell?
Do retailers have to do more than just sell?
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OpinionComment: Malcolm Walker on lessons learned from letting TV cameras into Iceland
These days social media might be more effective than TV coverage, says Iceland chief executive Malcolm Walker
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NewsLovehoney to turn on viewers with new TV series Frisky Business
Sex toy etailer Lovehoney is the latest retailer to take centre-stage in a TV series, with a fly-on-the-wall documentary named Frisky Business to debut next month.