All Marketing & branding articles – Page 69
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NewsVideo: Waitrose advert highlights employee ownership structure
Waitrose has released an advert highlighting the company’s employee ownership structure and the benefits of its ethos to customers.
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NewsTesco-owned Dunnhumby acquires Berlin tech firm Sociomantic
Dunnhumby, the customer science company owned by Tesco, has acquired Berlin-based advertising technology firm Sociomantic.
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OpinionComment: Retail data – big or small, it’s what you do with it that matters
It doesn’t matter whether its big or small, we must make the best of any data.
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OpinionComment: John Richards on why a high IPO price may not be best price
Too many IPO valuations are set at fairytale prices and companies floated at these prices will reap the consequences.
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NewsDunelm like-for-likes up 5% in third quarter
Dunelm said it benefited from weak comparables - this time last year heavy snow put off shoppers - as well as “ongoing investments which have strengthened our customer proposition”.
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NewsDebenhams revamps personal shopper service and offers money-off vouchers
Debenhams is aiming to woo shoppers with a revamped personal shopping service and a generous money-off promotion.
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AnalysisVideo: Homebase – make your house your home adverts
The latest ads from Homebase have an upbeat vibe tapping into DIY optimism.
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OpinionRetail surgery: How can stores think beyond their own shop windows?
Retailers in premium shopping centres have to compete with 200 to 300 stores in close proximity, all vying for the same footfall.
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OpinionRetail surgery: What is the best way for retailers to use Apple’s iBeacon?
What is the best way for retailers to use Apple’s iBeacon?
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NewsMoss Bros is not a 'fuddy duddy' retailer says boss as it targets gay market
Moss Bros’ Mister and Mister gay marketing campaign shows the formalwear retailer is not a “fuddy duddy”, says boss Brian Brick.
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NewsAsda wins ASA complaint against rival Aldi's Swap and Save ad campaign
A complaint by Asda about Aldi’s Swap and Save ad campaign has been upheld by the Advertising Standards Authority (ASA), after the advertising watchdog found that the ad was misleading.
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NewsMarks & Spencer reveals all-star line-up for new womenswear campaign
Marks & Spencer has unveiled another impressive line-up of influential women for its new womenswear marketing campaign.
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NewsSainsbury’s wins right to judicial review in Tesco ‘Price Promise’ battle
Sainsbury’s has won the right to a judicial review in its battle to prove that archrival Tesco’s ‘Price Promise’ is misleading.
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NewsBreakfast briefing: Retail news on BHS, Dixons, Carphone Warehouse, Tesco, Sainsbury's and more
Retail news round-up on March 24, 2014: BHS will undercut the grocers on food, Dixons and Carphone ask for deadline extension on merger talks, Sainsbury’s wins judicial review over Tesco ‘Price Promise’ complaint and more.
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AnalysisVideo: Specsavers' Film on Four idents
Specsavers’ ‘Should’ve’ campaign returns for Channel 4’s Film on Four
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OpinionComment: Letting the film crew behind the scenes at Lovehoney
Lovehoney was asked to expose itself in a forthcoming documentary, says Richard Longhurst.
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NewsFurniture and carpet retailers change pricing practices following OFT probe
Six of the UK’s largest furniture and carpet retailers have changed their pricing practices following an OFT investigation.
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NewsBreakfast briefing: Retail news on H&M, J Crew and eBay
Retail news round-up on March 21, 2014: H&M launches French site, J Crew in talks to open more London stores, eBay urged to sell 20% of PayPal
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NewsBreakfast briefing: Retail news on the Co-op, Inditex and My-wardrobe.com
Retail news round-up on March 20, 2014: Co-op hires banks to sell pharmaciy arm, Inditex full-year sales rise, My-wardrobe.com’s fashion director departs and Irish DIY retailer Woodie’s rebrands
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AnalysisRetail Week Live: Six major themes from the event
Some of retail’s biggest names spoke at Retail Week Live about the issues facing the industry, with the key themes ranging from international growth to retail reinvention.