All Marketing & branding articles – Page 69
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NewsBreakfast briefing: Retail news on Sports Direct, Co-op Food and more
Retail news round-up on April 24, 2014: Sports Direct eyes fresh incentive scheme arrangement, Co-op Food launches Fair and Square price campaign and more
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AnalysisHomebase’s advertising analysis: What do retailers need to know?
Homebase has joined forces with a customer intelligence service to measure the effectiveness of its TV advertising.
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NewsWilkinson rebrands store estate to 'Wilko' matching new strapline
Wilkinson has rebranded all its stores to its Wilko fascia as it launches its new strapline, ‘where there’s a Wilko, there’s a way’.
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NewsThe Co-op to accelerate price-cuts as it bolsters convenience appeal
The Co-op’s food business is to unveil a round of price-cuts in the latest phase of its strategy to revive the retailer and exploit its convenience appeal.
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NewsTV channel Sit-Up falls into administration despite passing CVA last month
TV shopping channel Sit-Up, which operates Price Drop and Bid TV, has collapsed into administration just a month after it secured a CVA.
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NewsMarks & Spencer comes to the rescue for Alastair Campbell
Alastair Campbell, ex-communications and strategy director for Tony Blair, found himself in a pickle last week on his way to a formal event.
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NewsAsda store workers get into the Easter spirit with Coke can display
Hare-brained staff at the Asda store in Manchester got into the Easter spirit this week, creating a bunny rabbit out of a rather artistic display of Coke cans.
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AnalysisCampaign of the week: Asda go for tried-and-tested theme at Easter
The grocer hopes customers haven’t tired of ads featuring singing animals, as its Easter campaign focuses on the Beat Not Match policy.
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NewsFresh & Easy shakes things up this Easter with earthquake kit offer
As Easter approaches, retailers have been pushing the usual chocolate eggs and Easter bunnies, but Fresh & Easy are promoting something rather different.
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OpinionComment: Why we worship the Easter egg
It is a good time to think about the strength and simplicity of your offer, and resist the urge to churn and change rather than evolve.
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NewsHomebase to use TV-watching data to time and target its ads
Homebase has signed a three-year contract with data firm Sky IQ to help the retailer better understand the impact of its TV advertising.
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NewsAsos' customer photo upload feature could prove eye-opening
Asos revealed it launched As Seen On Me last week, which allows customers to upload photos of themselves wearing its products.
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OpinionBlog: Biblical weather events mean DIY and home retailers need to rethink models
The recent flooding claimed its first retail scalp last week when home furnishings chain Paul Simon filed for administration.
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AnalysisAnalysis: What are the top 20 retail brands in Europe?
Strong branding is everything in retail – Retail Week takes a look at who brand consultancy Interbrand says are the top 20 in Europe.
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NewsAsos race off with lucrative sponsorship deal for free
Asos boss Nick Robertson boasted that he raced off with one of the most lucrative sponsorship deals in sport for free last week.
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AnalysisCampaign of the week: 'Lidl Surprises' adverts aim to tickle the funny bone
Lidl’s Easter ‘Lidl Surprises’ campaign pivots on the premise of people being more astonished by Easter bargains than life-changing news.
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OpinionComment: Do today's consumers still care about the brand?
At a recent conference on the future of retail, one speaker’s presentation left people feeling pretty worried.
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NewsBreakfast briefing: Retail news on WHSmith, Tesco, eBay and more
Retail news round-up on April 11, 2014: WH Smith to operate franchise stores for other retailers, Tesco plans 80-stores food chain, Investor Carl Icahn scraps call to spin-off PayPal and more
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OpinionRetail surgery: How can branded retailers improve their price positioning in the current competitive arena?
Branded retailers – particularly fashion retailers – often find it hard to find an optimal price position for their customers.
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OpinionComment: Little sign that M&S general merchandise can match food excellence
Marks & Spencer set out a new framework for apparel last year, built around a quality charter for customers, but has it worked?