All Marketing & branding articles – Page 73
-
NewsBreakfast briefing: Retail news on Argos, John Lewis, Morrisons, M&S and Primark
Retail news round-up December 9, 2013: Argos launches advertising agency review, John Lewis records sales up 1.8%, Morrisons cuts window cleaning to save costs, Irish M&S wokers strike over pension, Primark to grow by one million sq ft this year and the UK’s first ‘social supermarket’ opens
-
AnalysisAnalysis: Retail Christmas adverts - sifting the crackers from the turkeys
Which retail campaigns hit the right note and which need a rethink? Rebecca Thomson gets the views of two advertising experts and assesses social media reaction to some of this year’s Christmas ads.
-
OpinionComment: Use social media to turn customers into advocates
Truly customer-centric retailers are thin on the ground. An exception is Ao.com (formerly Appliances Online).
-
AnalysisVideo: Asda crowds pile through its doors for Black Friday deals
Asda shoppers swarmed at its Brierley Hill store in the Midlands in the hunt for bargain deals on electricals shipped directly from its parent Walmart today.
-
GalleryIn pictures: Asda's Black Friday promotion draws throngs of bargain-hunters
Asda is among the British retailers that have taken inspiration from their US counterparts with the launch of eye-grabbing Black Friday promotions.
-
AnalysisVideo: Lovehoney's advertising effectiveness tied down by ad guidelines
Etailer Lovehoney’s new campaign promotes the benefits of shopping for sex toys online, but struggles to sell how its products can spice up couples’ love lives.
-
AnalysisVideo: Ao.com's tongue-in-cheek ad campaign
Ao.com launched its first TV advertising earlier this year with a tongue-in-cheek advertising campaign which is helping build brand awareness for the etailer.
-
OpinionComment: Why we should ignore Black Friday in the UK
Not everything that comes across the pond is good or appropriate for the British high street. Black Friday is simply an Americanism, which doesn’t translate very well.
-
AnalysisVideo: Harvey Nichols' humorous festive campaign strikes refreshing chord
Harvey Nichols is giving consumers the gift of laughter at Christmas with a hilarious festive campaign encouraging shoppers to forego an expensive, thoughtful present and treat themselves instead.
-
NewsVideo: Asda teases shoppers with Black Friday TV advert
Asda has marketed Black Friday in the UK for the first time as it aims to entice shoppers with low price deals for electricals in store tomorrow.
-
AnalysisAnalysis: 5 ways to improve customer insight
Technology is changing how customer insight is gathered. Matthew Valentine looks at five recent examples of retailers’ responses.
-
NewsMorrisons appoints former eBay director as first digital marketing boss
Morrisons has hired a digital big-hitter to propel the marketing of its online grocery which launches in January.
-
GalleryIn pictures: Retail Week Enterprise Awards 2013 winners revealed
Photos from the Retail Week Enterprise Awards 2013 which were held at The Grosvenor House Hotel last night (November 26).
-
AnalysisWoolworths collapse 5th Anniversary: Woolworths Christmas TV ads through the decades
The news that Woolworths was collapsing broke five years ago today. Retail Week takes a look at its famous Christmas TV adverts that helped signal the start of the festive season.
-
AnalysisAnalysis: Why understanding data is key to winning and retaining customers
A Retail Week and Cognizant roundtable revealed the key things retailers must get right to effectively use shopper data to personalise offers.
-
AnalysisCampaign of the week: Sainsbury's ambitious Christmas ad risks being too divisive
Sainsbury’s ambitious festive campaign is a radical step-change for the grocer, but it is questionable whether the ad is what shoppers really want from Christmas advertising.
-
NewsSupermarkets misleading shoppers with promotions, Which? survey finds
Supermarkets are still selling products with misleading multibuy promotions, according to research by Which?
-
OpinionComment: Retailers' Christmas ads - the good, the bad and the ugly
Mid-November and it’s little more than a week since stores were festooned with vampire costumes and we’d all been merrily sending a week’s wages up in multicoloured smoke.
-
NewsBreakfast briefing: Retail news on Marks & Spencer, business rates and supermarkets
Retail news round-up November 18, 2013: M&S unveils its Christmas food ad, Chancellor George Osborne under pressure to tackle business rates and Which? finds supermarkets have been misleading shoppers with promotions.
-
NewsOddbins launches 'light relief' Mother Christmas marketing campaign
Oddbins hopes to give consumers light relief amid a flurry of emotionally charged festive ads with its Mother Christmas marketing campaign.