All Marketing & branding articles – Page 74
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Analysis12 ways for retailers to appeal to mums
Mums are a vital consumer group for many retailers. Retail Week worked with Discovery Research to find out how businesses can appeal to them.
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AnalysisAnalysis: Is Asda’s five-year strategy the right one?
Asda president and chief executive Andy Clarke today unveiled a five-year strategy called Redefining Value Retailing. Retail Week takes a look at the plan in detail.
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NewsVideo: Sainsbury’s unveils documentary-style Christmas ad
Sainsbury’s has made a radical departure from its usual festive advertising with its new campaign which features videos submitted by ordinary people.
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AnalysisCampaign of the week: M&S's epic ad to charm shoppers to its stores over Christmas
Marks & Spencer’s new campaign is an epic showstopper that should provide enough Christmas spirit to inspire shoppers to visit the retailer over the festive season.
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NewsVideo: The Perfume Shop targets prime time TV with Christmas ad
The Perfume Shop will air its Christmas TV ad this evening and will target prime time shows as it aims to boost its audience.
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NewsBreakfast briefing: Retail news on JD Sports, Sainsbury's, Halfords and Selfridges
Retail news round-up November 13, 2013: JD Sports takes stake in Tiso; Sainsbury’s to launch Christmas campaign; Holland & Barrett hires marketing agency; Selfridges marketing director departs; Halfords ad banned and Scottish retail sales rise.
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NewsVideo: Asda puts focus on value in Christmas ad
Asda has put value at the centre of its Christmas advertising campaign as it bids to win shoppers from rivals.
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NewsVideo: Boots airs Christmas TV ad depicting generous moody teenager
Boots has launched its Christmas TV ad, which depicts a seemingly moody teenager who decides to spread some Christmas cheer.
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OpinionComment: Looking for the right balance between intrusive and effective ads
Whilst I’m not necessarily representative of all men aged 18 to 35, if I stand in front of the Tesco OptimEyes screen and it displays an ad tailored to me in a petrol station, Mini Babybel and Costa might find a lot of its ad inventory being used.
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NewsArgos teams up with ITV for interactive Christmas campaign
Multichannel retailer Argos has linked up with broadcaster ITV to run a Christmas campaign which it describes as a marketing first.
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AnalysisCampaign of the week: Lidl adverts miss middle-class consumer target
Lidl is targeting middle-class consumers with its first nationwide TV campaign promoting its Deluxe Christmas range.
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OpinionBlog: Tesco's UK marketing director David Wood on the 2013 Christmas campaign
Christmas is my favourite time of year. With just over 6 weeks to go, I am getting very excited and we know many of our customers are already planning theirs too.
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NewsVideo: Tesco digs out home videos for nostalgic Christmas ad
Tesco has struck a nostalgic tone with its Christmas TV advert as the grocer looks to win spend over the vital Christmas period.
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AnalysisAnalysis: John Lewis Christmas ad campaign - hit or miss?
It’s that time of year many have been waiting for. The anticipation has been building since the first signs of winter really begun emerging last month. It’s the release of the John Lewis Christmas advertising campaign.
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NewsVideo: Morrisons launches Christmas TV ad
Morrisons has launched its Christmas TV advertising campaign featuring presenters Ant and Dec.
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AnalysisAnalysis: Technological innovations track the impact of shopping centres experiences
Digital and technological innovations mean the impact of experiential activities on shopper behaviour can be tracked more closely than ever before. Laura Heywood finds out how retailers and landlords are benefiting.
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NewsVideo: BrandAlley launches first TV ad campaign
Luxury etailer BrandAlley has launched its first television advertising campaign following a relaunch of its website.
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NewsVideo: John Lewis unveils animated Christmas ad campaign
John Lewis launches its highly anticipated Christmas ad today and in a break with tradition the campaign takes the form of a cartoon.
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NewsJohn Lewis books entire X Factor ad break for Christmas campaign in ITV first
John Lewis has booked an entire ad break in Saturday’s X Factor for its Christmas campaign, Retail Week has learned. It is the first time the hit ITV show has devoted the whole slot to one brand.
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NewsVideo: Marks & Spencer Christmas ad makes debut on YouTube
Marks & Spencer launched its Christmas ad campaign on YouTube and social media on Monday, and it will air tonight on TV during Coronation Street.