All Marketing & branding articles – Page 71
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NewsLovehoney to turn on viewers with new TV series Frisky Business
Sex toy etailer Lovehoney is the latest retailer to take centre-stage in a TV series, with a fly-on-the-wall documentary named Frisky Business to debut next month.
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NewsThe Co-op to survey the public on its future
The Co-op has launched an unprecedented survey of the public to help decide its future including asking how it shares its profits and whether it should make political donations.
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AnalysisAnalysis: Are retailers facing a new breed of cyber attack?
Hot on the heels of US retailer Target suffering a huge data breach in December, it has merged that more than 2,000 Tesco customers’ email addresses and passwords were posted online yesterday after data stolen from other sites was compiled by hackers.
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NewsBreakfast briefing: Retail news on Morrisons, Karen Millen, Harrods and more
Retail news round-up on February 13, 2014: Morrisons boss rallies troops for turnaround, Karen Millen to launch Knightsbridge flagship, Harrods mulls overseas expansion and more
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NewsAnn Summers targets rival retailers in Valentine's marketing stunt
Ann Summers ran a cheeky Valentine’s Day marketing campaign that projected messages onto rival retailers’ stores, rallying consumers against generic romantic gifts.
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AnalysisVideo: Sainsbury's Active Kids campaign
The latest iteration of Sainsbury’s ongoing ‘Active Kids’ campaign is a push to get children eating and cooking healthier meals through their schools with the help of the grocer’s voucher scheme.
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NewsDunelm first-half profits rise despite like-for-like sales slip
Homewares retailer Dunelm has reported a rise in profits despite a decline in like-for-likes sales in the first half.
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NewsBreakfast briefing: Retail news on Asda, Game, Lidl, Sports Direct and more
Retail news round-up on February 10, 2014: Asda mulls Early Learning Centre bid, Lidl eyes new UK headquarters, The Kooples losses widen as marketing costs rise and Sports Direct confirms bid for Irish chain Elverys
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OpinionComment: Retailers must consider new technology's return on investment
Across the retail sector a lot of effort is going into finding creative ways of using technology to create new customer experiences.The question is, will that investment trickle down into a return for the business, or is it just window dressing?Marc Jacobs recently revealed that it plans to open a ...
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AnalysisVideo: HMV Presents Awards Season
The red-carpet season is upon us and HMV is on a push to capture some of the movie buzz with the launch of its first cinema advertising campaign in five years.
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AnalysisAnalysis: Six ways Facebook has changed retail
As Facebook celebrates its 10th birthday, Retail Week looks at how it has benefited retailers.
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OpinionComment: Why big data should be every retailer’s roadmap to the future
I was alarmed to read a piece in Retail Week entitled ‘Retailers are being blinded by big data’.
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CartoonBlower's retail cartoon: Great British Bake Off drives Poundland sales
Retail Week’s cartoonist Patrick Blower takes a look at the stories making the news.
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Opinion
Comment: Why John Lewis' Commonwealth Games sponsorship is a golden opportunity
As a brand, John Lewis is highly based on values. The unique employee ownership structure; emphasis on long-term quality customer service; and brand communications that reflect how we behave towards each other rather than our own personal wants gives John Lewis a special place in British society.
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NewsJohn Lewis sponsors Commonwealth Games after London Olympics success
John Lewis is to sponsor the Commonwealth Games this year on the back of the huge success it had supporting the 2012 London Olympics, Retail Week can reveal.
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OpinionRetail surgery: What’s the best way to target older customers?
Sweeping judgments are often made on the basis of age, but are today’s stereotypical ‘older shoppers’ set in their ways and unlikely to be a target opportunity for anything new?
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AnalysisVideo: Asda takes swipe at rivals' scarecrows
Asda has replaced its December snowman with a January scarecrow for the follow-up to its Christmas campaign - an equally unsubtle dig at its competitors.
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NewsHMV to launch first cinema ad campaign in five years
Entertainment retailer HMV is launching its first cinema advertising campaign in five years to tie in with the film awards season.
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NewsThe Co-op slashes prices on essential items
The Co-op has today slashed the price of several essential items as it goes head-to-head with the big four grocers and aims to entice shoppers under financial pressure as they await January payday.
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AnalysisVideo: Primark launches a fitness focused campaign
Primark hasn’t used its marketing campaigns to focus on a particular category before, making this bid to embrace the fitness market a new move for the fast-fashion retailer and one that follows in the footsteps of rivals such as H&M.