All Marketing & branding articles – Page 72
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NewsAsda to launch George brand into homewares
Asda has injected a new vigour into its attempts to become Britain’s biggest non-food retailer with the launch of its George brand in homewares.
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AnalysisInfographic: The evolution of high street retailers' logos
As the UK high street’s retail scene continues to change rapidly, Retail Week takes a look at how retailers’ logos have evolved.
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NewsBreakfast briefing: Retail news on Selfridges, John Lewis, Ikea and The Original Factory Shop
Retail news round-up on January 17, 2014: Selfridges launches its Festival of Imagination campaign, John Lewis and Ikea report surging January Sales and The Original Factory Christmas sales edge up
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AnalysisCampaign of the Week: Aldi targets thrifty shoppers with Swap and Save
Aldi last week launched the latest iteration of its Swap and Save campaign as the discounter seeks to capitalise on thrifty shoppers attempting to cut back in January.
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NewsB&Q appoints Amanda Walker to new role of director of brand communications
DIY giant B&Q has appointed Amanda Walker to the new role of director of brand communications, responsible for advertising and digital.
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NewsSainsbury's hits out at Tesco in new TV campaign
Sainsbury’s is to kick off a TV campaign tonight to promote its relaunched Basics range alongside its ethical credentials in ads which hit out at Tesco on the anniversary of the horse meat scandal.
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AnalysisInternational analysis: Target expects sales to fall after 2013 data breach
Target has provided updated guidance on its fourth-quarter performance as well as disclosing additional information about a data breach, which hit the retailer last month.
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AnalysisCampaign of the Week: Sainsbury's provides timely inspiration for shoppers on a budget
Sainsbury’s is aiming to appeal to cash-strapped consumers with a new campaign that provides ideas on how to make the grocery shop go further in the frugal month of January.
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NewsDunelm second-quarter sales boosted by TV campaign and catalogue
Dunelm’s like-for-likes increased 2.9% in the second quarter boosted by its new catalogue and first TV ad campaign.
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NewsDixons hires former O2 executive Gary Booker as UK marketing boss
Dixons has hired former O2 marketer Gary Booker as chief marketing officer for the UK and Ireland.
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NewsTesco launches healthy food range as new year diets begin
Tesco has launched a healthy food range as shoppers begin their new year health kicks.
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NewsMarks & Spencer to hold flash Sale as high street discounting deepens
Marks & Spencer is to hold a one-day Sale tomorrow as it looks to lure last-minute Christmas shoppers to stores.
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AnalysisVideo: Bargain Booze's offbeat scotch egg advert won't be to everyone's taste
Bargain Booze’s Christmas campaign is a concoction of offbeat humour and promotional deals, but it might not tickle everyone’s funny bone.
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NewsSainsbury's urges shoppers to use their leftovers in January campaign
Sainsbury’s is to launch a marketing campaign in January showing consumers how to make their Sunday roast leftovers go further.
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NewsFestive grocery loyalty improves as shoppers stick with main supermarket
Customer loyalty is expected to improve this Christmas as shoppers plan to stick with their usual grocer for their main festive food shop.
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OpinionVideo: Jessops' ad fails to capture real benefits of staff expertise
Jessops’ new campaign stars its owner and Dragons’ Den stalwart Peter Jones attempting to show off the camera retailer’s expert customer service.
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NewsVideo: Bargain Booze launches Christmas TV ad centered on scotch eggs
Bargain Booze launched its comic Christmas TV ad campaign last night which is focused on popular festive party food, scotch eggs.
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AnalysisVideo: John Lewis second in YouTube's most viewed ads of 2013
John Lewis was pipped to the post on YouTube’s top 10 ads of 2013, coming in second behind mineral water brand Evian’s dancing babies advert.
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NewsThe Fragrance Shop debuts on TV through sponsorship deal
The Fragrance Shop has launched its first TV marketing campaign after securing a deal to sponsor seven digital channels.
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NewsMultiyork to unveil first TV ad in seven years
Furniture retailer Multiyork is to unveil its first TV ad campaign since 2006 as it prepares to capitalise on the Boxing Day Sales period.