All Consumer insight articles – Page 37
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OpinionOpinion: Emotion tracking – insight into customers or a bit creepy?
Ask any retail exec what is the most important part of their business and you will likely be told the customer.
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Retail VoiceOptimising payment strategies to boost cross-border sales
Understanding local payment landscapes when entering any market is vital. Adyen explores these in China, Brazil, Mexico and Southeast Asia.
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NewsWebinar: Topman, Alliance Healthcare and Carpetright's smarter customer journeys
Hear from an impressive retail panel on how to profit from savvy customer insight by registering for our free webinar on September 22.
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DataData: Which in-store technologies do shoppers rate as cool or creepy?
How do shoppers respond to the new technologies that are being increasingly used by retailers in-store? Do they rate them as cool or creepy?
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NewsWebinar: Striking up an emotional connection with your consumer is crucial
Studies have shown that positive emotions towards a retail brand have a far greater influence on consumer loyalty than trust.
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OpinionOpinion: Why retail can do even better with women on top
Things have moved on quite a bit for women since Emily Davison threw herself under the King’s horse at the Derby in 1913.
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NewsSainsbury's poaches News UK's Andrew Day for new chief data officer role
Sainsbury’s has poached News UK’s Andrew Day to become its first chief data officer as the retailer drives its focus on customer insights.
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AnalysisInfographic: Mobile apps for the modern consumer
How are shoppers interacting with retailer apps on their smartphones and tablets? Find out in this new infographic.
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OpinionRetail surgery: How can retailers make the most of Wi-Fi analytics?
How can retailers make the most of Wi-Fi analytics?
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AnalysisInfographic: Improving the cross-device retailing journey for consumers
Understanding how consumers shop across multiple platforms will grow increasingly important for retailers as online journeys become more complex.
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OpinionOpinion: The Ramadan rush and how retailers can cash in
As Middle Eastern tourists hit the high street, which retailers are they buying from and how can businesses ensure their offer is relevant?
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AnalysisHow retailers are using innovative technologies to capture new data sets
Find out how retailers are boosting business opportunities and benefiting from combining new sets of metrics and traditional data.
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OpinionOpinion: Millennials vs grey pound – who holds the key to future success?
Retail success depends on staying relevant, but it’s been a long time since any single retailer conquered the Herculean task of attracting all types of customer in one format.
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OpinionBlog: Analysing consumer habits helps retailers tailor the shopping experience
Hermes’ marketing manager Matt Diner on why identifying the specific personality traits of your target audience should be top priority.
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AnalysisAnalysis: The role of store associates in the digital age
Retail Week and Manhattan Associates investigate the role of technology in the evolving retailer-customer relationship in a new report.
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DataData: Retailers should take advantage of increasing consumer confidence
Shoppers believe the worst is behind them and their personal economic situation will improve or stay the same this year.
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OpinionRetail surgery: How retailers can use microsites to the max
How can online retailers use microsites?
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AnalysisAnalysis: How retailers can adapt to a ‘peak stuff’ consumer mentality
When Ikea’s head of sustainability Steve Howard stated that the West had reached a state of ‘peak stuff’, the reaction was one of surprise.
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DataData: Grocery prices now easier to compare, IGD ShopperVista shows
Shoppers say they now find it easier to compare grocery prices in store, as retailers continue to focus on attractive promotions.