All Marketing & branding articles – Page 115
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NewsTesco's Brasher dismisses Clubcard concerns
Tesco’s incoming UK chief executive Richard Brasher has dismissed suggestions that its ramped-up loyalty programme is inflating UK sales.
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OpinionA white-knuckle ride into Christmas
It’s ironic that while Christmas decorations come into stores earlier every year, customers are leaving their spending even later.
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NewsClinton Cards ramps up offers for festive period
Greetings card giant Clinton Cards has ramped up its number of festive promotions this year as competition for Christmas spend heats up.
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OpinionRetail surgery: Is there enough time to implement an online consumer finance strategy to maximise sales before the VAT increase in January?
Is there enough time to implement an online consumer finance strategy to maximise sales before the VAT increase in January?
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NewsB&Q gives customers January Sale "sneak preview" this weekend
B&Q is going on Sale this weekend as it gives customers a “sneak preview” of its January Sale.
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NewsWith Royle Approval
Actor Ricky Tomlinson is starring in the Christmas TV campaign from home, garden and leisure retailer The Range. The ad, which started this week, also features a cameo role from colourful owner and founder Chris Dawson, who plays a store manager.
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NewsAsda first to market with Kate and Wills merchandise
Grocery and general merchandise giant Asda will become one of the first retailers – and maybe the first – to sell royal wedding merchandise when a £5 mug goes on sale tomorrow.
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NewsAmazon imports Black Friday promotion to UK
Online giant Amazon is to import the Black Friday promotion from the US to the UK this year.
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NewsCarphone Warehouse promotes smartphones through Christmas ad campaign
Carphone Warehouse is focusing on promoting smartphones in the launch of its Christmas ad campaign.
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AnalysisChristmas vouchers
The festive grab for shopper spend is hotting up, but how are the big grocers trying to outgun each other and are their efforts worth it?
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NewsFeelunique.com guns for growth in bid to dominate online beauty
Etailer Feelunique.com is gunning to become the “household name for beauty products” as it lays out its growth strategy for the next five years.
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NewsAsda pushes Provenance
Asda has launched the first of its Christmas ads, featuring Scottish beef supplier Adrian Ivory.
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NewsDFS vows to continue its spending on advertising
Sofa giant DFS has said it will continue to spend heavily on marketing under its new owners.
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NewsMorrisons' Christmas ad campaign focuses on value
Christmas journey Morrisons has this week launched its Christmas ad campaign with the strapline ‘More Christmas for less’.
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NewsMatalan launches its first TV ad campaign for four years
Value fashion and homewares retailer Matalan has launched its first TV advertising campaign for four years.
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NewsMatalan launches first TV ad campaign in four years
Value fashion and homewares retailer Matalan is launching its first TV advertising campaign for four years this weekend.
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AnalysisHow to turn online sales into a profit
Selling online is one thing, making money from it is quite another. Charlotte Hardie reveals how to convert clicks into profit
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AnalysisChristmas shopping events
It may be too soon to put up the Christmas lights, but it’s not too soon for retailers to plan how they can capitalise on the festive events geared to get shoppers spending
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NewsHMV launches Christmas campaign
Entertainment retailer HMV is launching its Christmas marketing campaign today, featuring icons of the worlds of music, film and games. The campaign will stretch across press, TV, online and in stores, and feature the ‘Get Merry’ tagline.
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NewsBoots evolves 'Here come the girls' campaign for Christmas ad
Boots UK has evolved its ‘Here come the girls’ campaign for this Christmas aiming to celebrate how the retailer can help women feel good during the festive period.