All Marketing & branding articles – Page 115
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Opinion
Abel & Cole
A social media strategy is important for any retailer, but for small pure-play etailer Abel & Cole getting it right is imperative.
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AnalysisMultichannel comes of age
Data analytics, mobile commerce and precision marketing were all hot topics at this year’s NRF. Rebecca Thomson reports
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NewsBoots to upgrade its Treat Street website
Boots UK is to update its technology and ramp up marketing plans for its Treat Street online operation, which allows its customers to collect Advantage Card points when shopping at other retailers.
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OpinionRetail surgery: What does Facebook’s updated Places platform mean for retailers?
What does Facebook’s updated Places platform mean for retailers and what will happen to traditional loyalty schemes in the future?
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NewsThe Co-op appoints Gill Barr as marketing director
The Co-operative Group has appointed Gill Barr as its group marketing director.
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NewsMarks & Spencer joins location-based marketing scheme
Marks & Spencer has joined telecoms firm O2’s ‘You are here’ location-based marketing service, enabling the retailer to target consumers with special offers.
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OpinionRetail surgery: How do we maintain our brand vision while meeting the strict rules and regulations of department stores?
How do we maintain our brand vision while meeting the strict rules and regulations of department stores?
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NewsClinton to highlight value following slow Christmas
Clinton Cards is to emphasise its value credentials following a profit warning last week.
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Opinion
Affiliate marketing to boost Warehouse online sales
No digital marketing strategy would be complete without affiliate marketing. For Warehouse, it’s fundamental to maximize sales and expand Warehouse’s reach online.
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OpinionRetail surgery: Are digital advertising screens worth the investment or just a fad?
Are digital advertising screens worth the investment or just a fad, and how can we ensure that the content delivers a good return?
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NewsGrocers slash prices in battle to keep customers spending
Morrisons vows to help shoppers beat VAT rise while Asda guarantees to be cheaper than competitors
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NewsThe Co-op launches food ad campaign
The Co-operative Group has launched an advertising campaign for its food stores focusing on the importance of celebrating quality family time.
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NewsWaitrose awarded second Royal Warrant
Grocery chain Waitrose has been awarded a second Royal Warrant for supplying Prince Charles with food and drink.
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NewsMusgrave appoints marketing director
Musgrave Retail Partners GB has appointed Anna Burleigh as marketing director.
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NewsNisa-Today launches first TV ad campaign
Symbol group Nisa-Today is to embark on its first TV advertising campaign as it guns to build its brand profile with consumers and sign up new retailer members.
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NewsHarvey Nichols releases viral Christmas video
Harvey Nichols has this week sent out a viral Christmas video sending up fashionistas who use their dogs as the ultimate fashion accessory.
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OpinionRetail surgery: Will the Office of Fair Trading’s crackdown on misleading pricing have much of an impact on the promotions run by retailers?
Will the Office of Fair Trading’s crackdown on misleading pricing have much of an impact on the promotions run by retailers?
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NewsHalfords hires Gerry Murphy as group brand marketing director
Car parts and bikes retailer Halfords has appointed former Superdrug marketing director Gerry Murphy as its group brand marketing director.
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NewsMorrisons demands World Cup sponsorship cash back from FIFA
Grocer Morrisons is considering suing Fifa over England’s failed World Cup bid.
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NewsB&Q to go on Sale this Friday
DIY market leader B&Q will launch its ‘January’ Sale this Friday – its earliest and, it promised, biggest such seasonal promotion ever.