All Marketing & branding articles – Page 119
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NewsKaren Millen follows Oasis in mobile gift voucher roll-out
Aurora-owned fashion retailer Karen Millen has followed its sister fascia Oasis in launching a SMS gift voucher service to capitalise on growing consumer appetite for mobile vouchers.
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NewsDebenhams uses older models to target ‘forgotten women’
Department store Debenhams is featuring older models in its new ad campaign which the retailer claims is an industry first.
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NewsScS widens appeal with upmarket lines
Sofa retailer ScS is introducing more upmarket brands in an attempt to widen its appeal. The upholstery chain said the move “adds another dimension to the offering”.
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NewsAsda and Sainsbury’s rejig own brands in fight for market share
Grocers Asda and Sainsbury’s went head-to-head this week with the relaunch of own-brand ranges.
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NewsB&Q lures Asda head of marketing to board role
DIY giant B&Q has poached Asda marketing director Katherine Paterson and appointed her to the board, reinstating a marketing role at that level for the first time in two years.
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NewsTed Baker to launch US transactional website
Quirky fashion retailer Ted Baker plans to ramp up its global presence with the launch of a US transactional website next month.
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Analysis
Promoted to death?
As retailers rely more and more on promotions it seems customers are less willing to pay full price. Is it too late to turn the tide, asks George MacDonald
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NewsVery.co.uk to partner with The X Factor
Littlewoods owner Shop Direct Group has formed a tie up with its online fashion brand Very.co.uk and TV show The X Factor.
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NewsAsda launches student shopping card
Asda is to launch a shopping card that parents can top up with money to pay for students’ groceries.
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NewsM&S splashes out on ads
Marks & Spencer has this week launched is latest TV campaign starring models including Lisa Snowden, Twiggy and singer VV Brown.
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AnalysisPrint advertising remains central to retailers
Despite the growth of digital media, print advertising remains core to many retailers’ communications
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NewsComet begins fightback with ‘softer’ rebranding
Electricals retailer Comet has unveiled a wide-ranging rebranding encompassing a new logo, strapline and in-store approach designed to put clear blue water between itself and rivals Dixons Retail and Best Buy.
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AnalysisWorking with celebrities
Retailers are quick to sign-up stars to bask in their reflective glory and it can do wonders for their brand. But sometimes a tie-up can do more harm than good
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OpinionRetail surgery: How should we communicate with customers locally when there is an incident in one of our stores, for instance a flood or a serious crime takes place?
How should we communicate with customers locally when there is an incident in one of our stores, for instance a flood or a serious crime takes place?
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NewsTesco tries triple Clubcard points scheme
Tesco has launched a triple Clubcard points scheme for high-spending customers.
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NewsSuperdrug signs up Gavin & Stacey star Joanna Page to front ads
Superdrug has signed up former Gavin & Stacey star Joanna Page as the new face of the health and beauty retailer.
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AnalysisHow the plus-size market is becoming a big deal
With mainstream retailers targeting plus-size and specialists ramping up their offers, how is this expanding market best exploited, asks Joanne Ellul
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NewsTK Maxx plots marketing blitz to turn round disappointing sales
TK Maxx, the off-price retailer, has doubled its investment in its Christmas advertising campaign - its first TV ad campaign since spring 2008.
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NewsPromotions at a high as Co-op profits rise
About 40% of products on Co-operative Group’s food stores are on promotion at present - the highest level in recent times.
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GalleryMaking sense of in-store imaging
There are more ways than ever of communicating visually with your customer, but does it all add up to a better store? John Ryan reports