All Marketing & branding articles – Page 119
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NewsGap to lead online launch with denim campaign
Gap will lead its highly anticipated UK website launch with a 1969 Gap Premium Denim campaign, called Put the IT in Fit.
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NewsTesco data firm to pay £17.5m dividend
Data firm Dunnhumby, which helped set up Tesco’s Clubcard, is to pay a £17.5m dividend to be shared between Tesco and the husband and wife team that founded the business.
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NewsEarly Sale tactics pay off for West End stores
Department stores reaped rewards by moving their summer Sales forward to benefit from the surge in Middle Eastern shoppers ahead of the Ramadan religious festival.
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NewsCash injection to lift private sales etailer’s profile
Private sales etailer Secret Sales has harnessed significant new investment to press ahead with major UK expansion plans, with an increased marketing drive and diversification into new markets.
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NewsRetailers plan Sales to capitalise on VAT rise
Retailers are aiming to capitalise on the VAT rise by planning targeted Sales and promotions in the run-up to the new year, according to a new report.
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OpinionRetail surgery: Can we compete with the biggest retailers when it comes to marketing ourselves on our sustainability policies?
Can we compete with the biggest retailers when it comes to marketing ourselves on our sustainability policies?
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NewsLK Bennett launches new ad campaign
Women’s footwear and fashion retailer LK Bennett has launched a new ad campaign featuring “real women” in their working environment.
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NewsRepublic launches ad campaign to help deliver turnover target
Young fashion chain Republic is set to launch its first ever ad campaign in an attempt to help triple turnover to £600m in the next five years.
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OpinionRetail surgery: How do we go about increasing our store conversion and repeat purchase rates?
How do we go about increasing our store conversion and repeat purchase rates?
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NewsHMV and Waterstone’s marketing departments merged
Entertainment retailer HMV has promoted marketing director Graham Sim to the newly created position of group marketing director as the retailer restructures its teams in order to deliver “significant synergies” between its HMV and Waterstone’s chains.
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OpinionRetail surgery: As a supermarket, how far should we extend our celebrity tie-up when it comes to point-of-sale marketing?
As a supermarket, how far should we extend our celebrity tie-up when it comes to point-of-sale marketing?
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OpinionRetail surgery: Brands are starting to engage much more directly with customers. What can we learn from them?
Brands are starting to engage much more directly with customers. What can we learn from them?
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AnalysisIn-store branded areas: In the zone
Branded areas have many benefits, introducing real theatre and increasing sales, but how can retailers make the most of them, asks Joanne Ellul
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NewsSainsbury's launches Facebook campaign
Sainsbury’s has today launched a summer online campaign via Facebook in what is being dubbed ‘Junior Masterchef meets Ready Steady Cook’.
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AnalysisVirtual research
Next has used social media not just as a marketing tool, but also as a way to provide feedback on whether it is using channels such as Facebook as effectively as possible, finds Joanna Perry
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AnalysisSinging marketing’s praises
The four articles in this supplement show just some of the ways retailers have varied their use of marketing channels and tools to make their investment work harder.
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AnalysisPutting media at the heart of selling fashion
Displaying product isn’t enough for today’s fashion retailers, with compelling editorial content both online and in print becoming a vital element of their marketing. Lisa Berwin reports
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AnalysisEmail marketing: Hot mail
Personalising and targeting email marketing campaigns delivers the best results, finds Joanne Ellul
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AnalysisKnow your customer
Retailers have to ensure their knowledge on customers and store locations enables them to achieve the best possible return on investment, says CACI’s Jonathan Burston
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AnalysisPoS marketing: The yellow card?
In the world of point of purchase, cardboard signage has always been the preferred method of communication, but is digital media changing this and expanding the possibilities? John Ryan reports