All Marketing & branding articles – Page 119
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NewsM&S splashes out on ads
Marks & Spencer has this week launched is latest TV campaign starring models including Lisa Snowden, Twiggy and singer VV Brown.
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AnalysisPrint advertising remains central to retailers
Despite the growth of digital media, print advertising remains core to many retailers’ communications
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NewsComet begins fightback with ‘softer’ rebranding
Electricals retailer Comet has unveiled a wide-ranging rebranding encompassing a new logo, strapline and in-store approach designed to put clear blue water between itself and rivals Dixons Retail and Best Buy.
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AnalysisWorking with celebrities
Retailers are quick to sign-up stars to bask in their reflective glory and it can do wonders for their brand. But sometimes a tie-up can do more harm than good
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OpinionRetail surgery: How should we communicate with customers locally when there is an incident in one of our stores, for instance a flood or a serious crime takes place?
How should we communicate with customers locally when there is an incident in one of our stores, for instance a flood or a serious crime takes place?
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NewsTesco tries triple Clubcard points scheme
Tesco has launched a triple Clubcard points scheme for high-spending customers.
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NewsSuperdrug signs up Gavin & Stacey star Joanna Page to front ads
Superdrug has signed up former Gavin & Stacey star Joanna Page as the new face of the health and beauty retailer.
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AnalysisHow the plus-size market is becoming a big deal
With mainstream retailers targeting plus-size and specialists ramping up their offers, how is this expanding market best exploited, asks Joanne Ellul
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NewsTK Maxx plots marketing blitz to turn round disappointing sales
TK Maxx, the off-price retailer, has doubled its investment in its Christmas advertising campaign - its first TV ad campaign since spring 2008.
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NewsPromotions at a high as Co-op profits rise
About 40% of products on Co-operative Group’s food stores are on promotion at present - the highest level in recent times.
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GalleryMaking sense of in-store imaging
There are more ways than ever of communicating visually with your customer, but does it all add up to a better store? John Ryan reports
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AnalysisNavigating the retail minefield
Halfords isn’t the first retailer to struggle to come to terms with a new warehouse, but supply chain is just one area where retailers come unstuck. Here, we highlight the most common problem areas
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NewsAdvertising regulations extended to social media sites
Advertising regulations will be extended to cover retailers’ websites and non paid-for messages on social media sites, including Facebook and Twitter, from March 1 next year.
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NewsLittlewoods launches first advert with Coleen Rooney
Littlewoods has launched its first television advertising campaign starring Coleen Rooney, the wife of Manchester United and England football star Wayne Rooney.
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NewsEBay to push fashion credentials through major advertising push
EBay is preparing to launch its autumn advertising campaign, its biggest yet, to push its Fashion Outlet offer.
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NewsTesco ramps up promotional music campaign
Tesco is to ramp up the promotional campaign behind its exclusive Faithless album with a £100,000 push to put CDs into 420 of its petrol stations for the first time.
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AnalysisRetailers test online behavioural re-targeting
Targeting online advertising based on consumers’ browsing history is a contentious issue and for retailers there are both pros and cons to behavioural re-targeting
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OpinionTwittering on about social media
It is right and essential for retailers to invest more heavily in social media in the war for customers. But what use is all this interaction when we still get the basics wrong and on a daily basis alienate existing and potential customers?
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NewsRadley launches ad campaign celebrating British eccentricity
Accessories retailer Radley has launched an ad campaign celebrating British eccentricity.
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AnalysisBrands: If at first you don’t succeed, try, try, try again
Joining the ranks of high street failures such as Zavvi and Woolworths, high-profile retail casualty of the recession MFI is being resurrected as an online brand. But can failed or struggling brands successfully put their tattered reputations behind them and regain trust