All Marketing & branding articles – Page 116
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NewsMarks & Spencer unveils Christmas ad
Marks & Spencer will kick off its Christmas ad campaign tomorrow (Wednesday), with the airing of its clothing ad and the launch of a campaign site.
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NewsGrocers jostle in chase for early festive spend
The grocery giants are making an earlier-than-ever play for Christmas spend and deploying new measures to appeal to shoppers inclined to spread the cost of the festivities.
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OpinionRetail surgery: Can you explain the legal wrangle between Marks & Spencer and Interflora over online search terms, and what are the wider implications for retailers?
Can you explain the legal wrangle between Marks & Spencer and Interflora over online search terms, and what are the wider implications for retailers?
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NewsComet launches loyalty scheme in fierce electricals battleground
Comet has launched its first loyalty scheme as electricals groups slug it out in fiercely competitive conditions.
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AnalysisChristmas advertising campaigns
As the growth of Christmas ad spend slows, how are retailers making the most of their budgets and catching the eye of the consumer?
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NewsEnd of an era as Dunnhumby founders step down
The husband and wife founders of Dunnhumby, the data and marketing company fundamental to the success of Tesco’s Clubcard, are to step down.
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NewsAsda breaks with tradition with Christmas loyalty scheme launch
Food and general merchandise group Asda has launched a Christmas customer loyalty initiative as big retailers make an early play for seasonal spend.
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NewsPeacocks hires La Senza marketing director
Value chain Peacocks has appointed former La Senza marketing head Lisa Bond to the newly created role of marketing director.
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NewsAnn Summers Halloween radio ad banned
Ann Summers’ radio advert for Halloween has been banned for being too racy.
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OpinionRetail surgery: How can we ensure the purchase of our point-of-sale material is as efficient as possible?
How can we ensure the purchase of our point-of-sale material is as efficient as possible?
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OpinionRetail surgery: We are largely reliant on consumers’ discretionary spend. How should we tackle continued muted consumer sentiment?
We are largely reliant on consumers’ discretionary spend. How should we tackle continued muted consumer sentiment?
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NewsDixons hire Star Wars heroes C-3PO and R2-D2 to star in ad campaign
Dixons Retail, owner of Currys and PC World, has hired Star Wars heroes C-3PO and R2-D2 to star in its ad campaign.
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NewsHolland & Barrett owner eyes £1bn sales for next five years
Holland & Barrett owner NBTY Europe is targeting £1bn of sales over the next five years following its takeover by US private equity firm Carlyle Group.
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NewsTesco scales back Clubcard rewards to keep double points
Tesco is scaling back the number of Clubcard rewards offered to customers so it can continue to offer double points on their purchases.
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NewsGrocers warn on level of promotions
Record amount of goods being sold on promotion but Philips and Brasher warn levels can’t rise higher.
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NewsM&S urges caution despite increase in sales
Marks & Spencer beat second-quarter sales expectations but chief executive Marc Bolland remained cautious about prospects. Despite Bolland’s wariness, and a rise in costs such as marketing, analysts upgraded their forecasts ahead of a strategic update next month.
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AnalysisWord of mouth marketing: good or bad?
Word of mouth marketing is claimed to be the coming thing, but can this powerful tool do as much ill as good?
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NewsChristmas comes early for Argos with three-for-two toy promotion
Catalogue store group Argos shifted 2 million units during its three-for-two toy promotion a fortnight ago, staged to make an early play for Christmas sales.
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Opinion
SPONSOR POST: The Google Product Extensions Feature: What is it?
Some of our customers who used the new Google Product Extensions feature in beta experienced better click-through and conversion rates.
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Opinion
Mind the Gap
Gap’s u-turn on its logo is the funniest thing that’s happened in retail in ages