All Marketing & branding articles – Page 116
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OpinionRetail surgery: Affiliate marketing is dominated by voucher code and cashback sites. How can I drive sales without constant discounting?
Affiliate marketing is dominated by voucher code and cashback sites. How can I drive sales without constant discounting?
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AnalysisJingle all the way
Festive ad season is here again, but with budgets tighter than ever has this year’s campaign money been well spent? Charlotte Hardie finds out
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NewsRetailers ramp up promotions as weather hammers trade
Eye-catching promotions used earlier than planned as sales badly affected by snowy conditions
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NewsArgos ad banned for misleading delivery claims
An Argos advert promoting its home delivery service has been banned by the Advertising Standards Authority for being misleading to potential customers.
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NewsTesco's Brasher dismisses Clubcard concerns
Tesco’s incoming UK chief executive Richard Brasher has dismissed suggestions that its ramped-up loyalty programme is inflating UK sales.
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OpinionRetail surgery: Is there enough time to implement an online consumer finance strategy to maximise sales before the VAT increase in January?
Is there enough time to implement an online consumer finance strategy to maximise sales before the VAT increase in January?
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NewsClinton Cards ramps up offers for festive period
Greetings card giant Clinton Cards has ramped up its number of festive promotions this year as competition for Christmas spend heats up.
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OpinionA white-knuckle ride into Christmas
It’s ironic that while Christmas decorations come into stores earlier every year, customers are leaving their spending even later.
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NewsB&Q gives customers January Sale "sneak preview" this weekend
B&Q is going on Sale this weekend as it gives customers a “sneak preview” of its January Sale.
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NewsWith Royle Approval
Actor Ricky Tomlinson is starring in the Christmas TV campaign from home, garden and leisure retailer The Range. The ad, which started this week, also features a cameo role from colourful owner and founder Chris Dawson, who plays a store manager.
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NewsAsda first to market with Kate and Wills merchandise
Grocery and general merchandise giant Asda will become one of the first retailers – and maybe the first – to sell royal wedding merchandise when a £5 mug goes on sale tomorrow.
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NewsAmazon imports Black Friday promotion to UK
Online giant Amazon is to import the Black Friday promotion from the US to the UK this year.
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NewsCarphone Warehouse promotes smartphones through Christmas ad campaign
Carphone Warehouse is focusing on promoting smartphones in the launch of its Christmas ad campaign.
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NewsMorrisons' Christmas ad campaign focuses on value
Christmas journey Morrisons has this week launched its Christmas ad campaign with the strapline ‘More Christmas for less’.
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NewsMatalan launches its first TV ad campaign for four years
Value fashion and homewares retailer Matalan has launched its first TV advertising campaign for four years.
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NewsDFS vows to continue its spending on advertising
Sofa giant DFS has said it will continue to spend heavily on marketing under its new owners.
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NewsAsda pushes Provenance
Asda has launched the first of its Christmas ads, featuring Scottish beef supplier Adrian Ivory.
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NewsFeelunique.com guns for growth in bid to dominate online beauty
Etailer Feelunique.com is gunning to become the “household name for beauty products” as it lays out its growth strategy for the next five years.
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AnalysisChristmas vouchers
The festive grab for shopper spend is hotting up, but how are the big grocers trying to outgun each other and are their efforts worth it?
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NewsMatalan launches first TV ad campaign in four years
Value fashion and homewares retailer Matalan is launching its first TV advertising campaign for four years this weekend.