All Marketing & branding articles – Page 118
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NewsM&S splashes out on ads
Marks & Spencer has this week launched is latest TV campaign starring models including Lisa Snowden, Twiggy and singer VV Brown.
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NewsTesco tries triple Clubcard points scheme
Tesco has launched a triple Clubcard points scheme for high-spending customers.
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AnalysisNavigating the retail minefield
Halfords isn’t the first retailer to struggle to come to terms with a new warehouse, but supply chain is just one area where retailers come unstuck. Here, we highlight the most common problem areas
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GalleryMaking sense of in-store imaging
There are more ways than ever of communicating visually with your customer, but does it all add up to a better store? John Ryan reports
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NewsPromotions at a high as Co-op profits rise
About 40% of products on Co-operative Group’s food stores are on promotion at present - the highest level in recent times.
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NewsTK Maxx plots marketing blitz to turn round disappointing sales
TK Maxx, the off-price retailer, has doubled its investment in its Christmas advertising campaign - its first TV ad campaign since spring 2008.
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AnalysisHow the plus-size market is becoming a big deal
With mainstream retailers targeting plus-size and specialists ramping up their offers, how is this expanding market best exploited, asks Joanne Ellul
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NewsSuperdrug signs up Gavin & Stacey star Joanna Page to front ads
Superdrug has signed up former Gavin & Stacey star Joanna Page as the new face of the health and beauty retailer.
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NewsAdvertising regulations extended to social media sites
Advertising regulations will be extended to cover retailers’ websites and non paid-for messages on social media sites, including Facebook and Twitter, from March 1 next year.
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NewsLittlewoods launches first advert with Coleen Rooney
Littlewoods has launched its first television advertising campaign starring Coleen Rooney, the wife of Manchester United and England football star Wayne Rooney.
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NewsEBay to push fashion credentials through major advertising push
EBay is preparing to launch its autumn advertising campaign, its biggest yet, to push its Fashion Outlet offer.
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NewsTesco ramps up promotional music campaign
Tesco is to ramp up the promotional campaign behind its exclusive Faithless album with a £100,000 push to put CDs into 420 of its petrol stations for the first time.
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AnalysisRetailers test online behavioural re-targeting
Targeting online advertising based on consumers’ browsing history is a contentious issue and for retailers there are both pros and cons to behavioural re-targeting
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AnalysisKeeping up appearances
Consumers may not be confident of the economic outlook, so retailers need to be ready to fight this with subtle changes to their marketing messages and propositions, finds Nick Hughes
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AnalysisBrands: If at first you don’t succeed, try, try, try again
Joining the ranks of high street failures such as Zavvi and Woolworths, high-profile retail casualty of the recession MFI is being resurrected as an online brand. But can failed or struggling brands successfully put their tattered reputations behind them and regain trust
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NewsRadley launches ad campaign celebrating British eccentricity
Accessories retailer Radley has launched an ad campaign celebrating British eccentricity.
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OpinionTwittering on about social media
It is right and essential for retailers to invest more heavily in social media in the war for customers. But what use is all this interaction when we still get the basics wrong and on a daily basis alienate existing and potential customers?
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NewsLinks of London unveils Cat Deeley advertising campaign
Links of London will launch its first major advertising campaign next week with the new face of the brand Cat Deeley.
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AnalysisGet the parties started
It may not be a new business model, but allowing customers to sell your products through home shopping parties still has many benefits for retailers
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NewsWaitrose weighs up convenience store sub-brand
Waitrose is considering creating a new fascia for its convenience stores as it gears up for expansion.