All Marketing & branding articles – Page 117
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NewsAmazon imports Black Friday promotion to UK
Online giant Amazon is to import the Black Friday promotion from the US to the UK this year.
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NewsCarphone Warehouse promotes smartphones through Christmas ad campaign
Carphone Warehouse is focusing on promoting smartphones in the launch of its Christmas ad campaign.
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NewsMorrisons' Christmas ad campaign focuses on value
Christmas journey Morrisons has this week launched its Christmas ad campaign with the strapline ‘More Christmas for less’.
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NewsMatalan launches its first TV ad campaign for four years
Value fashion and homewares retailer Matalan has launched its first TV advertising campaign for four years.
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NewsDFS vows to continue its spending on advertising
Sofa giant DFS has said it will continue to spend heavily on marketing under its new owners.
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NewsAsda pushes Provenance
Asda has launched the first of its Christmas ads, featuring Scottish beef supplier Adrian Ivory.
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NewsFeelunique.com guns for growth in bid to dominate online beauty
Etailer Feelunique.com is gunning to become the “household name for beauty products” as it lays out its growth strategy for the next five years.
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AnalysisChristmas vouchers
The festive grab for shopper spend is hotting up, but how are the big grocers trying to outgun each other and are their efforts worth it?
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NewsMatalan launches first TV ad campaign in four years
Value fashion and homewares retailer Matalan is launching its first TV advertising campaign for four years this weekend.
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NewsHMV launches Christmas campaign
Entertainment retailer HMV is launching its Christmas marketing campaign today, featuring icons of the worlds of music, film and games. The campaign will stretch across press, TV, online and in stores, and feature the ‘Get Merry’ tagline.
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AnalysisChristmas shopping events
It may be too soon to put up the Christmas lights, but it’s not too soon for retailers to plan how they can capitalise on the festive events geared to get shoppers spending
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AnalysisHow to turn online sales into a profit
Selling online is one thing, making money from it is quite another. Charlotte Hardie reveals how to convert clicks into profit
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NewsBoots evolves 'Here come the girls' campaign for Christmas ad
Boots UK has evolved its ‘Here come the girls’ campaign for this Christmas aiming to celebrate how the retailer can help women feel good during the festive period.
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NewsMarks & Spencer unveils Christmas ad
Marks & Spencer will kick off its Christmas ad campaign tomorrow (Wednesday), with the airing of its clothing ad and the launch of a campaign site.
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AnalysisChristmas advertising campaigns
As the growth of Christmas ad spend slows, how are retailers making the most of their budgets and catching the eye of the consumer?
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NewsComet launches loyalty scheme in fierce electricals battleground
Comet has launched its first loyalty scheme as electricals groups slug it out in fiercely competitive conditions.
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OpinionRetail surgery: Can you explain the legal wrangle between Marks & Spencer and Interflora over online search terms, and what are the wider implications for retailers?
Can you explain the legal wrangle between Marks & Spencer and Interflora over online search terms, and what are the wider implications for retailers?
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NewsGrocers jostle in chase for early festive spend
The grocery giants are making an earlier-than-ever play for Christmas spend and deploying new measures to appeal to shoppers inclined to spread the cost of the festivities.
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NewsEnd of an era as Dunnhumby founders step down
The husband and wife founders of Dunnhumby, the data and marketing company fundamental to the success of Tesco’s Clubcard, are to step down.
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NewsAsda breaks with tradition with Christmas loyalty scheme launch
Food and general merchandise group Asda has launched a Christmas customer loyalty initiative as big retailers make an early play for seasonal spend.