All Marketing & branding articles – Page 117
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NewsHMV launches Christmas campaign
Entertainment retailer HMV is launching its Christmas marketing campaign today, featuring icons of the worlds of music, film and games. The campaign will stretch across press, TV, online and in stores, and feature the ‘Get Merry’ tagline.
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AnalysisChristmas shopping events
It may be too soon to put up the Christmas lights, but it’s not too soon for retailers to plan how they can capitalise on the festive events geared to get shoppers spending
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AnalysisHow to turn online sales into a profit
Selling online is one thing, making money from it is quite another. Charlotte Hardie reveals how to convert clicks into profit
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NewsBoots evolves 'Here come the girls' campaign for Christmas ad
Boots UK has evolved its ‘Here come the girls’ campaign for this Christmas aiming to celebrate how the retailer can help women feel good during the festive period.
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NewsMarks & Spencer unveils Christmas ad
Marks & Spencer will kick off its Christmas ad campaign tomorrow (Wednesday), with the airing of its clothing ad and the launch of a campaign site.
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AnalysisChristmas advertising campaigns
As the growth of Christmas ad spend slows, how are retailers making the most of their budgets and catching the eye of the consumer?
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NewsComet launches loyalty scheme in fierce electricals battleground
Comet has launched its first loyalty scheme as electricals groups slug it out in fiercely competitive conditions.
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OpinionRetail surgery: Can you explain the legal wrangle between Marks & Spencer and Interflora over online search terms, and what are the wider implications for retailers?
Can you explain the legal wrangle between Marks & Spencer and Interflora over online search terms, and what are the wider implications for retailers?
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NewsGrocers jostle in chase for early festive spend
The grocery giants are making an earlier-than-ever play for Christmas spend and deploying new measures to appeal to shoppers inclined to spread the cost of the festivities.
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NewsEnd of an era as Dunnhumby founders step down
The husband and wife founders of Dunnhumby, the data and marketing company fundamental to the success of Tesco’s Clubcard, are to step down.
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NewsAsda breaks with tradition with Christmas loyalty scheme launch
Food and general merchandise group Asda has launched a Christmas customer loyalty initiative as big retailers make an early play for seasonal spend.
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NewsPeacocks hires La Senza marketing director
Value chain Peacocks has appointed former La Senza marketing head Lisa Bond to the newly created role of marketing director.
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NewsAnn Summers Halloween radio ad banned
Ann Summers’ radio advert for Halloween has been banned for being too racy.
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NewsHolland & Barrett owner eyes £1bn sales for next five years
Holland & Barrett owner NBTY Europe is targeting £1bn of sales over the next five years following its takeover by US private equity firm Carlyle Group.
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NewsDixons hire Star Wars heroes C-3PO and R2-D2 to star in ad campaign
Dixons Retail, owner of Currys and PC World, has hired Star Wars heroes C-3PO and R2-D2 to star in its ad campaign.
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OpinionRetail surgery: We are largely reliant on consumers’ discretionary spend. How should we tackle continued muted consumer sentiment?
We are largely reliant on consumers’ discretionary spend. How should we tackle continued muted consumer sentiment?
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OpinionRetail surgery: How can we ensure the purchase of our point-of-sale material is as efficient as possible?
How can we ensure the purchase of our point-of-sale material is as efficient as possible?
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NewsTesco scales back Clubcard rewards to keep double points
Tesco is scaling back the number of Clubcard rewards offered to customers so it can continue to offer double points on their purchases.
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NewsChristmas comes early for Argos with three-for-two toy promotion
Catalogue store group Argos shifted 2 million units during its three-for-two toy promotion a fortnight ago, staged to make an early play for Christmas sales.
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AnalysisWord of mouth marketing: good or bad?
Word of mouth marketing is claimed to be the coming thing, but can this powerful tool do as much ill as good?