All Marketing & branding articles – Page 120
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NewsSuperdrug plans Christmas ad campaign to win back shoppers
Health and beauty retailer Superdrug is to launch its first TV advertising campaign for 10 years in October, in a bid get customers to rediscover the brand.
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AnalysisMarketing budgets: Something to shout about
Despite the uncertain outlook some argue that it is more important than ever to advertise your business, writes Liz Morrell
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NewsNet-a-Porter releases iPad magazine app
Net-a-Porter have announced the release of an app for its magazine for the iPad.
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NewsMandMDirect.com mobile promotions drive sales
Online fashion and sports retailer MandMDirect.com has seen a 6% sales conversion rate from mobile promotional campaigns over the last four months.
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AnalysisKingfisher trades its brightest ideas
The international retail group tried something different at its June conference to promote the exchange of ideas.
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NewsTesco rapped for 'misleading' bread ad
A Tesco ad has been pulled because it misled consumers that its bread was “baked from scratch” in stores.
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NewsReiss in pieces
Reiss has launched a teaser viral campaign ahead of a full campaign in September.
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NewsCarpetright trials cleaner new logo for its high street format
Carpetright is testing a new fascia on three shops as it mulls an overhaul of the logo for its entire chain.
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GallerySummer Sales: Clearing the decks
The summer Sales are in full swing ahead of the arrival of early autumn stock. John Ryan toured the West End to assess the offers
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AnalysisPrice comparison claims
What powers does advertising watchdog the ASA have and what are the penalties for retailers that breach the UK Advertising Codes?
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OpinionRetail surgery: Some businesses have used Google AdWords to great effect during the World Cup. How can we do the same for future events of this scale?
Some businesses have used Google AdWords to great effect during the World Cup. How can we do the same for future events of this scale?
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AnalysisCorporate brands
Brands are key in building recognition and relationships, so retailers need very compelling reasons to rebrand
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NewsDixons campaign will aim to change image
Electricals group Dixons - which is readopting its original name and abandoning the DSGi moniker - is to launch an advertising campaign later this year in an attempt to change what it claims are outdated shopper perceptions.
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NewsSainsbury’s ad celebrates British summer
Sainsbury’s today launched its latest advertising campaign with celebrity chef Jamie Oliver, with the first ad aired during breakfast show GMTV.
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NewsTesco rapped over Asda price comparison ad
Supermarket giant Tesco has been censured by the Advertising Standards Authority (ASA) for the second time in a year for making “ambiguous and misleading” claims.
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NewsCurrys to honour promotional promise on Frank Lampard goal
Electrical retailer Currys has brought some cheer to downcast England fans with a decision to recognise Frank Lampard’s incorrectly disallowed goal against Germany as part of its World Cup promotion.
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NewsBurberry launches interactive ad campaign
Luxury retailer and brand Burberry has developed an interactive digital advertising campaign for its Autumn 10 collection that allows users to control the cast and products in each shot.
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NewsComet plans brand overhaul to stand out from competition
Electricals retailer moves to connect with customers and differentiate itself from its rivals
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News‘Give customers a greater say,’ says Asda chairman
Asda chairman Andy Bond has said retailers need to revaluate how they engage shoppers of the future, hailing them as the “net generation”.
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OpinionAdopting a consumer goods outlook
This reflection of FMCG brands’ best practice by major retailers can also extend to how they structure their organisations or would like to be perceived.