All Marketing & branding articles – Page 120
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AnalysisKeeping up appearances
Consumers may not be confident of the economic outlook, so retailers need to be ready to fight this with subtle changes to their marketing messages and propositions, finds Nick Hughes
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NewsLinks of London unveils Cat Deeley advertising campaign
Links of London will launch its first major advertising campaign next week with the new face of the brand Cat Deeley.
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NewsGap to lead online launch with denim campaign
Gap will lead its highly anticipated UK website launch with a 1969 Gap Premium Denim campaign, called Put the IT in Fit.
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NewsWaitrose weighs up convenience store sub-brand
Waitrose is considering creating a new fascia for its convenience stores as it gears up for expansion.
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AnalysisGet the parties started
It may not be a new business model, but allowing customers to sell your products through home shopping parties still has many benefits for retailers
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NewsTesco data firm to pay £17.5m dividend
Data firm Dunnhumby, which helped set up Tesco’s Clubcard, is to pay a £17.5m dividend to be shared between Tesco and the husband and wife team that founded the business.
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OpinionRetail surgery: How do we go about increasing our store conversion and repeat purchase rates?
How do we go about increasing our store conversion and repeat purchase rates?
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NewsLK Bennett launches new ad campaign
Women’s footwear and fashion retailer LK Bennett has launched a new ad campaign featuring “real women” in their working environment.
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NewsRepublic launches ad campaign to help deliver turnover target
Young fashion chain Republic is set to launch its first ever ad campaign in an attempt to help triple turnover to £600m in the next five years.
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OpinionRetail surgery: Can we compete with the biggest retailers when it comes to marketing ourselves on our sustainability policies?
Can we compete with the biggest retailers when it comes to marketing ourselves on our sustainability policies?
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NewsRetailers plan Sales to capitalise on VAT rise
Retailers are aiming to capitalise on the VAT rise by planning targeted Sales and promotions in the run-up to the new year, according to a new report.
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NewsCash injection to lift private sales etailer’s profile
Private sales etailer Secret Sales has harnessed significant new investment to press ahead with major UK expansion plans, with an increased marketing drive and diversification into new markets.
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NewsEarly Sale tactics pay off for West End stores
Department stores reaped rewards by moving their summer Sales forward to benefit from the surge in Middle Eastern shoppers ahead of the Ramadan religious festival.
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NewsHMV and Waterstone’s marketing departments merged
Entertainment retailer HMV has promoted marketing director Graham Sim to the newly created position of group marketing director as the retailer restructures its teams in order to deliver “significant synergies” between its HMV and Waterstone’s chains.
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AnalysisIn-store branded areas: In the zone
Branded areas have many benefits, introducing real theatre and increasing sales, but how can retailers make the most of them, asks Joanne Ellul
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OpinionRetail surgery: Brands are starting to engage much more directly with customers. What can we learn from them?
Brands are starting to engage much more directly with customers. What can we learn from them?
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OpinionRetail surgery: As a supermarket, how far should we extend our celebrity tie-up when it comes to point-of-sale marketing?
As a supermarket, how far should we extend our celebrity tie-up when it comes to point-of-sale marketing?
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NewsSainsbury's launches Facebook campaign
Sainsbury’s has today launched a summer online campaign via Facebook in what is being dubbed ‘Junior Masterchef meets Ready Steady Cook’.
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AnalysisMarketing budgets: Something to shout about
Despite the uncertain outlook some argue that it is more important than ever to advertise your business, writes Liz Morrell
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NewsSuperdrug plans Christmas ad campaign to win back shoppers
Health and beauty retailer Superdrug is to launch its first TV advertising campaign for 10 years in October, in a bid get customers to rediscover the brand.