All Marketing & branding articles – Page 122
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NewsGap apologises and scraps new logo after uproar
Gap has done a rapid about face and said that it would revert to its traditional blue box logo after a disastrous reaction to a new logo unveiled in America last week.
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OpinionRetailers show their true colours
Full marks to Waterstones for the advert it ran in a national newspaper on Saturday. The bookseller may have had its fair share of troubles, but its marketing department knows a good thing when it sees one and in this instance, this appears to have been Waitrose.
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NewsGap president defends controversial new logo
Gap’s North American president Marka Hansen has defended the US casualwear chain’s controversial new logo and said she wanted customers to “take notice” of the chain and “see what it stands for today”.
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NewsToy retailers mop up after Woolworths’ demise
Toy retailers Toys R Us and The Entertainer have reported a strong year in 2009 after mopping up share left from the collapse of Woolworths.
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NewsBoots signs up 50 retailers for new online loyalty venture
Boots has agreed deals with about 50 companies that will allow its customers to pick up Advantage Card loyalty points when they shop online with other retailers.
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NewsVision Express fights to capture optical spend with promotions
Vision Express has launched a series of promotional initiatives after reporting strong figures for the 2009 financial year.
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OpinionAmazon alert
Amazon has launched the beta version of its ‘Kindle for the Web’ tool this week, allowing customers to try e-books before they buy, and showing the true power of the web.
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NewsKaren Millen follows Oasis in mobile gift voucher roll-out
Aurora-owned fashion retailer Karen Millen has followed its sister fascia Oasis in launching a SMS gift voucher service to capitalise on growing consumer appetite for mobile vouchers.
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NewsDebenhams uses older models to target ‘forgotten women’
Department store Debenhams is featuring older models in its new ad campaign which the retailer claims is an industry first.
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NewsScS widens appeal with upmarket lines
Sofa retailer ScS is introducing more upmarket brands in an attempt to widen its appeal. The upholstery chain said the move “adds another dimension to the offering”.
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NewsAsda and Sainsbury’s rejig own brands in fight for market share
Grocers Asda and Sainsbury’s went head-to-head this week with the relaunch of own-brand ranges.
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NewsB&Q lures Asda head of marketing to board role
DIY giant B&Q has poached Asda marketing director Katherine Paterson and appointed her to the board, reinstating a marketing role at that level for the first time in two years.
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NewsTed Baker to launch US transactional website
Quirky fashion retailer Ted Baker plans to ramp up its global presence with the launch of a US transactional website next month.
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Analysis
Promoted to death?
As retailers rely more and more on promotions it seems customers are less willing to pay full price. Is it too late to turn the tide, asks George MacDonald
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NewsVery.co.uk to partner with The X Factor
Littlewoods owner Shop Direct Group has formed a tie up with its online fashion brand Very.co.uk and TV show The X Factor.
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NewsAsda launches student shopping card
Asda is to launch a shopping card that parents can top up with money to pay for students’ groceries.
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NewsM&S splashes out on ads
Marks & Spencer has this week launched is latest TV campaign starring models including Lisa Snowden, Twiggy and singer VV Brown.
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AnalysisPrint advertising remains central to retailers
Despite the growth of digital media, print advertising remains core to many retailers’ communications
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NewsComet begins fightback with ‘softer’ rebranding
Electricals retailer Comet has unveiled a wide-ranging rebranding encompassing a new logo, strapline and in-store approach designed to put clear blue water between itself and rivals Dixons Retail and Best Buy.
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AnalysisWorking with celebrities
Retailers are quick to sign-up stars to bask in their reflective glory and it can do wonders for their brand. But sometimes a tie-up can do more harm than good