All Marketing & branding articles – Page 122
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NewsBoohoo.com in marketing push to raise profile
Online fashion retailer Boohoo.com has launched a marketing campaign to raise its profile.
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NewsAsda marketing chief Rick Bendel to oversee trading operations on interim basis
Asda international chief marketing officer Rick Bendel is to oversee trading operations after the sudden departure of chief merchandising officer Darren Blackhurst last week.
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NewsWaterstone’s unveils new branding
Waterstone’s has unveiled its new branding on its website today ahead of a “major” launch in stores this Thursday.
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NewsWalmart is world’s most valuable retail brand
Walmart tops a list of ten retailers found to be among the world’s 100 most valuable brands, according to research commissioned by WPP.
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NewsAsda heralds ‘the official end of the grocery price war’ with price guarantee
Asda is putting its money where its mouth is with a guarantee that it offers shoppers lowest prices on groceries or will give them their money back, a step which it said “heralds the official end of the grocery price war”.
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News
Retailers urged to shape Scottish cigarette display regulations
Retailers have the opportunity to shape Scotland’s cigarette display ban regulations following the publication of draft rules.
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NewsSainsbury's pushes sourcing ethics in new Jamie Oliver ad
Sainsbury’s latest advert with celebrity chef Jamie Oliver will air this evening during the break for reality TV show Britain’s Got Talent.
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NewsNext and John Lewis ramp up campaigns
Next and John Lewis will today launch major TV campaigns as they seek to further push their points of difference to customers.
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NewsTesco launches first social networking site
Tesco has launched a social networking site aimed at people taking part in or supporting Cancer Research UK’s Race for Life.
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AnalysisWhat’s the benefit of retailers’ TV exposure?
Can participation in a TV show be beneficial to a retailer’s image or is it a gamble that can do long-term damage?
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NewsIdeal Shopping Direct plots anniversary offers to spur sales spike
Ideal Shopping Direct is celebrating its 10th anniversary this week with a weekend of giveaways and promotions in what it expects to be its biggest weekend of sales this year.
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OpinionA pop-up own-goal
Pop-up stores are a great way to inject some fresh, new, creative blood into the retail mix of a flagging shopping centre. But if shoppers know that another one’s coming soon, pop-ups’ guerrilla-like nature is undermined.
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NewsWaterstone’s hosts London ‘Tweet-up’
Waterstone’s last week conducted its first ‘Tweet-up’ - a real-life meeting organised via social networking site Twitter - and revealed plans to hold more around the country.
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OpinionAim high for long-term loyalty
Loyalty is more about products and service, and less about promotions, says Jacqueline Gold
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NewsEBay to build fashion presence with adverts
EBay UK is to launch a marketing drive to promote its style credentials and change customer perceptions as it prepares to debut a dedicated fashion area on its site next week.
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NewsTesco to be official supermarket of England World Cup team
Tesco has been confirmed as the official supermarket of England’s World Cup team.
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Analysis
Retailers prepare to tap World Cup fever
Retailers were said to have coined in £1.25bn from the 2006 World Cup but will recession-hit shoppers have football fever this time?
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OpinionBolland can refine M&S execution
There is scope for executional improvement throughout M&S so that the promise of the ads is fully reflected in what the customer finds in-store. Perhaps that will be Bolland’s biggest impact.
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NewsSports Direct launches TV ads to cement sector leadership
Sportswear retailer makes TV ad debut to bolster its position and drive global profit ambitions.
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OpinionIs management shake-up just the start for Metro?
Metro Group has announced a shake-up of its leadership and unveiled a new corporate logo ahead of its 2009 results conference. The shuffling of senior management mainly affects the trade group’s Metro Cash & Carry division, and reflects a significant structural change there.