All Marketing & branding articles – Page 122
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NewsBurberry launches interactive ad campaign
Luxury retailer and brand Burberry has developed an interactive digital advertising campaign for its Autumn 10 collection that allows users to control the cast and products in each shot.
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OpinionAdopting a consumer goods outlook
This reflection of FMCG brands’ best practice by major retailers can also extend to how they structure their organisations or would like to be perceived.
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News‘Give customers a greater say,’ says Asda chairman
Asda chairman Andy Bond has said retailers need to revaluate how they engage shoppers of the future, hailing them as the “net generation”.
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NewsComet plans brand overhaul to stand out from competition
Electricals retailer moves to connect with customers and differentiate itself from its rivals
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NewsColeen Rooney to be the face of Littlewoods
Shop Direct-owned etailer Littlewoods.com has signed Coleen Rooney to front its new advertising campaign.
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NewsWHSmith to launch book club with Richard and Judy
WHSmith has struck a deal with TV personalities Richard Madeley and Judy Finnegan to reprise the pair’s book club.
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NewsIceland ditches celebrities in its ads
Frozen foods retailer Iceland is to launch its new ad campaign with an Iceland customer as its star, after reporting another record year this week.
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AnalysisWhat Apple means to retailers
Apple has again captivated consumers with its latest gadget, the iPad. Joanne Ellul pins down the brand’s enduring appeal and examines why the company is so important to other retailers
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NewsAsda claims Price Guarantee will be as revolutionary as Clubcard
Asda has claimed that its Price Guarantee will go down as a “moment in history” with the capability to become as important a part of its business as Clubcard is for Tesco.
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NewsBest Buy sponsors London venue The O2
Best Buy is sponsoring London venue The O2 to bolster its entertainment credentials.
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AnalysisThere’s a brand new world in store
Rebranding is often written off as no more than an expensive new logo. But when executed properly, the exercise can put a spotlight on real business change, as Joanna Perry discovers
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NewsTheo Walcott axe delivers blow to M&S ad
A Marks and Spencer’s ad campaign suffered a blow when one of its stars, England striker Theo Walcott, was dropped from the England team.
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NewsTopps Tiles invests in ads and website
Topps Tiles has made a “substantial investment” to bolster its marketing presence, revamping its website and resuming TV advertising after dropping it during the downturn.
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AnalysisLoyalty cards: the bedrock of future success?
Loyalty schemes have enabled some retailers to outperform, but others regard them as a gimmick. George Macdonald asks who is right
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AnalysisOffers hot off the press
Every weekend, newspapers are running special promotions with retailers, but how do they work and which ones succeed in pulling in the punters?
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AnalysisRoyal warrants
Royal warrants confer status on a retailer. But how do you get one? And how do you lose one?
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NewsRobert Dyas set to spend £3m on repositioning ad campaign
Hardware retailer Robert Dyas is launching a new ad campaign in June to adjust the positioning of the business following last year’s rebranding exercise.
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OpinionRetail surgery: We want to run a marketing campaign to coincide with the World Cup. Are there any rules about how we do this?
We want to run a marketing campaign to coincide with the World Cup. Are there any rules about how we do this?
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NewsBoots to open Advantage Card to other retailers
Loyalty card tie-up aims to generate new growth through strategic partnerships
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NewsPoll shows consumers want loyalty card from Asda
Almost half of consumers would be more likely to shop at Asda if it had a loyalty scheme - an initiative the retailer has consistently ruled out despite pressure from rivals that run such programmes.