All Marketing & branding articles – Page 121
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AnalysisPoS marketing: The yellow card?
In the world of point of purchase, cardboard signage has always been the preferred method of communication, but is digital media changing this and expanding the possibilities? John Ryan reports
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AnalysisKnow your customer
Retailers have to ensure their knowledge on customers and store locations enables them to achieve the best possible return on investment, says CACI’s Jonathan Burston
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AnalysisEmail marketing: Hot mail
Personalising and targeting email marketing campaigns delivers the best results, finds Joanne Ellul
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AnalysisPutting media at the heart of selling fashion
Displaying product isn’t enough for today’s fashion retailers, with compelling editorial content both online and in print becoming a vital element of their marketing. Lisa Berwin reports
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AnalysisSinging marketing’s praises
The four articles in this supplement show just some of the ways retailers have varied their use of marketing channels and tools to make their investment work harder.
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AnalysisVirtual research
Next has used social media not just as a marketing tool, but also as a way to provide feedback on whether it is using channels such as Facebook as effectively as possible, finds Joanna Perry
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NewsNet-a-Porter releases iPad magazine app
Net-a-Porter have announced the release of an app for its magazine for the iPad.
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NewsMandMDirect.com mobile promotions drive sales
Online fashion and sports retailer MandMDirect.com has seen a 6% sales conversion rate from mobile promotional campaigns over the last four months.
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AnalysisKingfisher trades its brightest ideas
The international retail group tried something different at its June conference to promote the exchange of ideas.
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NewsTesco rapped for 'misleading' bread ad
A Tesco ad has been pulled because it misled consumers that its bread was “baked from scratch” in stores.
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NewsCarpetright trials cleaner new logo for its high street format
Carpetright is testing a new fascia on three shops as it mulls an overhaul of the logo for its entire chain.
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NewsReiss in pieces
Reiss has launched a teaser viral campaign ahead of a full campaign in September.
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OpinionRetail surgery: Some businesses have used Google AdWords to great effect during the World Cup. How can we do the same for future events of this scale?
Some businesses have used Google AdWords to great effect during the World Cup. How can we do the same for future events of this scale?
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AnalysisPrice comparison claims
What powers does advertising watchdog the ASA have and what are the penalties for retailers that breach the UK Advertising Codes?
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GallerySummer Sales: Clearing the decks
The summer Sales are in full swing ahead of the arrival of early autumn stock. John Ryan toured the West End to assess the offers
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NewsDixons campaign will aim to change image
Electricals group Dixons - which is readopting its original name and abandoning the DSGi moniker - is to launch an advertising campaign later this year in an attempt to change what it claims are outdated shopper perceptions.
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AnalysisCorporate brands
Brands are key in building recognition and relationships, so retailers need very compelling reasons to rebrand
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NewsSainsbury’s ad celebrates British summer
Sainsbury’s today launched its latest advertising campaign with celebrity chef Jamie Oliver, with the first ad aired during breakfast show GMTV.
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NewsTesco rapped over Asda price comparison ad
Supermarket giant Tesco has been censured by the Advertising Standards Authority (ASA) for the second time in a year for making “ambiguous and misleading” claims.
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NewsCurrys to honour promotional promise on Frank Lampard goal
Electrical retailer Currys has brought some cheer to downcast England fans with a decision to recognise Frank Lampard’s incorrectly disallowed goal against Germany as part of its World Cup promotion.