All Marketing & branding articles – Page 121
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NewsColeen Rooney to be the face of Littlewoods
Shop Direct-owned etailer Littlewoods.com has signed Coleen Rooney to front its new advertising campaign.
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NewsWHSmith to launch book club with Richard and Judy
WHSmith has struck a deal with TV personalities Richard Madeley and Judy Finnegan to reprise the pair’s book club.
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NewsAsda claims Price Guarantee will be as revolutionary as Clubcard
Asda has claimed that its Price Guarantee will go down as a “moment in history” with the capability to become as important a part of its business as Clubcard is for Tesco.
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AnalysisWhat Apple means to retailers
Apple has again captivated consumers with its latest gadget, the iPad. Joanne Ellul pins down the brand’s enduring appeal and examines why the company is so important to other retailers
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NewsIceland ditches celebrities in its ads
Frozen foods retailer Iceland is to launch its new ad campaign with an Iceland customer as its star, after reporting another record year this week.
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NewsBest Buy sponsors London venue The O2
Best Buy is sponsoring London venue The O2 to bolster its entertainment credentials.
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AnalysisThere’s a brand new world in store
Rebranding is often written off as no more than an expensive new logo. But when executed properly, the exercise can put a spotlight on real business change, as Joanna Perry discovers
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NewsTheo Walcott axe delivers blow to M&S ad
A Marks and Spencer’s ad campaign suffered a blow when one of its stars, England striker Theo Walcott, was dropped from the England team.
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AnalysisRoyal warrants
Royal warrants confer status on a retailer. But how do you get one? And how do you lose one?
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AnalysisOffers hot off the press
Every weekend, newspapers are running special promotions with retailers, but how do they work and which ones succeed in pulling in the punters?
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AnalysisLoyalty cards: the bedrock of future success?
Loyalty schemes have enabled some retailers to outperform, but others regard them as a gimmick. George Macdonald asks who is right
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NewsTopps Tiles invests in ads and website
Topps Tiles has made a “substantial investment” to bolster its marketing presence, revamping its website and resuming TV advertising after dropping it during the downturn.
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NewsSainsbury’s performance buoyed by Nectar scheme
Sainsbury’s chief executive Justin King has said the grocer will continue to focus on “genuine promotions” on products bought frequently as it continues to exploit its Nectar loyalty scheme.
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NewsPoll shows consumers want loyalty card from Asda
Almost half of consumers would be more likely to shop at Asda if it had a loyalty scheme - an initiative the retailer has consistently ruled out despite pressure from rivals that run such programmes.
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NewsBoots to open Advantage Card to other retailers
Loyalty card tie-up aims to generate new growth through strategic partnerships
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OpinionRetail surgery: We want to run a marketing campaign to coincide with the World Cup. Are there any rules about how we do this?
We want to run a marketing campaign to coincide with the World Cup. Are there any rules about how we do this?
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NewsRobert Dyas set to spend £3m on repositioning ad campaign
Hardware retailer Robert Dyas is launching a new ad campaign in June to adjust the positioning of the business following last year’s rebranding exercise.
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NewsM&S recruits 1966 World Cup winners to front menswear campaign
Marks & Spencer will launch a new menswear advertising campaign on Friday, featuring players from the 1966 World Cup-winning England team as well as members of the current England squad.
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NewsSainsbury's launches first TV ad for non-food website
Sainsbury’s has launched its first TV ad campaign for its non-food website.
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NewsWaterstone’s unveils its new look and logo
Bookseller Waterstone’s has unveiled its new branding, designed to reflect the retailer’s “new direction”.